Havas Media Group has launched LuxHub, a global consulting division that will deliver media communications and marketing support for global luxury brands. Headquartered in Milan, the division will also launch across the Group’s established centres in London, Paris, Dubai and New York, with further expansion plans in Shanghai, Frankfurt, Hong Kong, Tokyo and Moscow later this year. Overseeing the strategic expansion for LuxHub is Isabelle Harvie-Watt, who has led plans for investment in a luxury division since her arrival as CEO Havas Media Group Italy in 2011.
“Luxury brands realise that they need to change the way they communicate,” says Isabelle. “Digital transformation is no longer an option. Growing online distribution and strong content strategies are the new norm. LuxHub is a great step forward to further closing the gap in language between agencies and luxury clients and the way luxury audiences are evolving.”
Dominique Delport, Global Managing Director of Havas Media Group adds, “Offering our clients the ability to connect to the luxury sector in a meaningful way has always been part of our strategy and I am delighted that we are now able to deliver this specialist consulting service to our clients on a global basis. The credibility we already have in this area, coupled with strong leadership from Isabelle to drive specialist teams in all the key markets, means we can provide new insights and innovative strategies both for luxury brands and brands who want to interact with the luxury audience.”
Isabelle Harvie-Watt and the LuxHub UK team, led by Tammy Smulder – who joins the team as Global Executive Director – will deliver their first study on luxury brands later this month. The project uses data from 1,000 people representing the top 10 percent of income earners in China, France, Germany, Italy, Russia, Spain, US, UAE and UK.