Public relations consultancy, Cicero & Bernay Public Relations (C&B) has expanded into Syria with a new strategic partnership with Y2AD. Founded in 2001, Y2AD is an advertising agency that operates across Syria, Iraq, Lebanon and the UAE. The acquisition will oversee the strengthening of its network of communication experts across the MENA region. Y2AD will be assisting the consultancy with PR and media relations as well as on-ground support and the development of communications in PR strategies.
“Syria is a vibrant and an upcoming key-location for our partners and clients,” says Maysa-Jana Atoui, Business Development Director, C&B. “With heightened interest in investors who are keeping an eye on its market, focusing on the bigger picture of its upcoming potential, C&B is keen on making a presence there. Y2AD has more than 17 years of experience in Syria and our strategic partnership with them is one we are proud to have initiated as part of our overarching mission to expand upon our network. This will broaden our influence and present us with a valuable opportunity to increase the reach of our clients into to a valuable region.”