Heba Abdalla joins Motivate Publishing

Motivate Publishing has appointed Heba Abdalla to the role of Senior Digital Editor. With over 12 years of digital media experience in the region, Heba most recently worked with Savior Flair Arabic as Managing Editor, where she headed the magazine’s Arabic website, In her new role, she will be managing a number of Arabic digital launches for Motivate’s lifestyle and business division including the upcoming launch of Emirates Woman Arabiya.

“We have very exciting plans in place, with a spate of new Arabic launches coming up, opening up our titles to a much wider audience,” says Heba. “Soon, extensive premium Arabic content will be just a click away. Our next launch will be Emirates Woman in Arabic, which will provide engaging luxury, lifestyle and fashion content for the smart, savvy female Arab reader.” launches

Savoir Flair has launched new Arabic-language website, The website launches with a focus on world-class editorial and photography, offering Arabic readers premium luxury content on the same platform as sister website, will offer content on fashion, beauty, lifestyle, trends and weddings in the Middle East, all curated by expert editors in Arabic and the website will be headed up by Managing Editor, Heba Abdalla.