Regional Press and PR Manager joins Benefit Cosmetics

Benefit Cosmetics has welcomed Roxane Ferrer to the role of Regional Press and Public Relations Manager. With seven years of experience in public relations, Roxane previously worked for CHANEL as Middle East PR Manager and most recently for Strategies International as PR Manager. In her new role she will be responsible for all regional press as well as PR operations for the brand across the region.

“I’m excited to be joining such a fun and unique brand,” says Roxane Ferrer. “Benefit Cosmetics is all about creativity and I am happy to join the team during such a key time for the brand.”

Rana Jamaleddine joins Strategies International

Rana Jamaleddine has joined Strategies International as PR Manager. With a wide range of experience in luxury PR, Rana was most recently Assistant PR Manager, Media and Online at Swarovski Professional, handling the Middle Eastern market. In her new role, Rana will manage Acqua Di Parma, Bioderma, Maurice Lacroix and Beauté Prestige International – which includes fragrances by ELIE SAAB, narciso rodriguez, Issey Miyake and Alaia.

“I am extremely thrilled to be working with such a diverse and dynamic team,” says Rana. “I look forward to representing these world renowned and prestigious brands.”

Fatema Moursy joins Strategies International

Fatema Moursy has joined the Strategies International team as PR Executive. Her first role in public relations, Fatema previously worked as Marketing and Communications Coordinator for Canadian fashion brand, Travis Taddeo, focusing on social media marketing and client communications. In her new position, Fatema will assist the PR managers on client portfolios, PR plan development, press kit distribution and onsite event support.

“I am absolutely thrilled to be part of this dynamic team of talented women,” says Fatema. “I’m excited to learn and gain experience from my new position, and I look forward to starting off my career with Strategies International.”

Abeer Salman joins Strategies International

Abeer Salman has joined Strategies International as PR Manager. With a wide range of experience across PR and marketing roles – in-house as well as agency – Abeer was most recently handling the PR department of COS – a clothing brand under the H&M division – for Kuwait and Dubai markets. In her new position, she will manage the PR accounts for Clarins Group Middle East, Charriol and Al Fahim Italia – which includes fragrances from Versace, Moschino and John Richmond.

“I am delighted to be a part of this great team and am excited to see what the future brings at Strategies International,” says Abeer. “I am also looking forward to the challenges ahead and being able to develop and grow with the team.