Communications and luxury lifestyle management company COPIA has won the account to manage all PR for international footwear brand Havaianas in the region. The company aims to strategically boost the brands image within the GCC. The footwear brand produces over 150 million pairs of its famous flip-flops every year, globally.
“Havaianas is an exciting addition to our lifestyle portfolio,” says Rania El Sadek, Co-Founder and Managing Director, COPIA Group.”We will be working on a strategic and targeted plan to communicate the brand within the GCC. We are really looking forward to the fun and creative initiatives we will be working on with the Havaianas team.”