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Pinpoint Media Group signs media distribution deal

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Dubai-based media company, Pinpoint Media Group has signed a distribution partnership agreement with Spinneys, Waitrose and WHSmith for product placement and distribution. The partnership will see Pinpoint luxury magazines Debonair, La Femme, La Femme Arabic and Luxury SqFT take prime retail space within Spinneys and Waitrose stores across the UAE as well as dedicated stands in seven WHSmith stores across the GCC.

“We are delighted to have joined forces with such a strong GCC retail partner and are excited our luxury magazines will now be available to more shoppers across the GCC,” says Darren Hodgkin, CEO, Pinpoint Media Group. “Obviously this partnership will provide our popular and well-read titles considerably greater visibility across the region, which is something we constantly strive for.”

PRCA joins hands with media intelligence firm

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The Middle-East edition of PRCA, PRCA MENA has collaborated media intelligence agency, LexisNexis. The12-month partnership aims to provide members of PRCA with the best practices and market insights as well as special offers on a range of media monitoring and analysis tools.

“LexisNexis is delighted to partner with PRCA MENA in the Middle East region,” says Jeremy Shayler, Business Development Director, LexisNexis Middle East. “This is an exciting new venture for both parties and demonstrates our joint commitment and support of the local Middle East market for public relations and communications professionals. Our relationship brings a fresh approach to the media monitoring and analysis space and will help drive world-class expertise and practice in the region. We look forward to sharing our global best practice and thought leadership with PRCA MENA and their PR agency and in-house communication professional members.”

Cicero & Bernay expands into Turkey

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Public relations consultancy, Cicero & Bernay has signed a new affiliation with Turkey-based PR and social media agency, Miya PR & SM, to expand its operations to Turkey. The affiliation will see both parties combine their strength and capabilities to shape and deliver creative communication strategies, as well as collaborate on client projects and new business efforts across the region.

“This partnership empowers both of our agencies to provide high-quality communication campaigns in a key market at the crossroads of Europe and Asia and we are delighted to offer our clients enhanced PR capability that an affiliation with C&B brings,” says Burcu Meriç Durak, Founder, Miya PR & SM. “I believe that our understanding and insights perfectly complement each other and that through our combined efforts we will deliver the best-in-class communication campaigns for our clients.”

ITP Publishing Group reveals new identity

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Following the launch of ITP Live in November 2016, the Dubai-based publishing house has rebranded as ITP Media Group. With its growth in print, digital and event divisions, the new title and logo aims to identify the firm as a 360° content creation agency with a multi-platform approach to its publications and events.

“With more than 85 media brands, all with print, digital, video and social platforms, publishing is only part of what we do,” says Ali Akawi, CEO, ITP Media Group. “It’s therefore essential that we reflect this in our corporate identity. Along with the continual evolution of our brands, we have also recently purchased a Data Management Platform (DMP) and launched ITP Live. Collectively, this will ensure that we are appropriately aligned with, and at the forefront of this digital era. Our new name, ITP Media Group reflects these offerings.”

indaHash launches in the MENA region

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Influencer technology platform indaHash has partnered with digital solutions company, Future Tech Media to launch its operations in the Middle East and North African region. The partnership will see the newly launched platform connect brands and agencies in the MENA region directly to the global social influencers, to create content marketing campaigns for the regional and international markets.

“We are excited to formally launch our platform in the MENA region to support brands and agencies in influencer marketing at scale,” says Barbara Sołtysińska, Founder, indaHash. “The MENA region is ripe with opportunity and this market is accelerating much more quickly than others. It is a great time to bring our platform to this region and our first campaign is already proving a great success.”

Al Jazeera partners with Huawei

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Qatar-based media company, Al Jazeera Media Network has signed an agreement with Huawei, a global leading ICT solutions provider to enhance its online presence across all media platforms. The partnership will see Huawei provide media cloud technology allowing both parties to explore and examine the best options and solutions to transform Al Jazeera’s online platform. The new media technology will also support video production and broadcast as well as focus on digitalising and archiving the network’s analog content online.

Arab Social Media Influencers Club launches

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The Vice-President and Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Mohammed Bin Rashid Al Maktoum launches the Arab Social Media Influencers Club across the Middle East. With the club’s headquarters to be located in Dubai and branches to open across the region, the club will serve as a platform for Arab social media influencers and youth to enhance their creativity and online reach as well as maximise their role and participation in the development, growth and promotion of their societies.

Connector shifts ownership

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Dubai-based media professionals, Chris Nicolaides and Sam Patel have secured the ownership of Connector Advertising DMCC. Previously owned by Lynda Poncia, the media house publishes UAE’s lifestyle and leisure title, Connector as well as a monthly city guide, Discover Dubai. With the acquisition of Connector Advertising, Chris and Sam will leave their current positions as Commercial Director at Turrett Media and dmg events Middle East, Asia & Africa respectively.

“I have thoroughly enjoyed growing the Connector brand over the years,” says Lynda Poncia. “However it is now time for me to move on, and I look forward to seeing the company and the magazines continue the great relationship they have with the many readers and clients under the leadership of Chris and Sam. I am sure they will enjoy continued success and I wish them all the best for the future.”

OMD collaborates with business intelligence agency

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OMD MENA has announced an exclusive partnership with MEA-based business intelligence and research firm, Emerging Markets Intelligence and Research (EMIR). Through the partnership, OMD, part of Omnicom Media Group, aims to offer its clients effective marketing strategies and better business results with the help of market and governmental intelligence, insights and analysis.

“Our ‘Insights.Ideas.Results’ motto has always been our guiding principle and philosophy at OMD, so naturally we strive to sharpen each of these facets with the best resources available,” says Nadim Samara, CEO, OMD UAE. “Today, we operate in a world that is rich with data and insights and it’s our role, as a strategic partner to some of the world’s biggest brands, to access this intelligence and extract its value for our clients. This allows us to collectively make even more impactful decisions going forward and, ultimately, deliver better marketing performance and business results.”