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RECMA names Vizeum fastest growing media network

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Independent notation reports company RECMA has named global network Vizeum the world’s fastest growing network in its Overall Activity Billings 2014 report, published this week. Across the 16 global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by 29.1%. Companies with growth rates in the top five Overall Activity Billings of 2014 list also included MediaCom and Dentsu media.

Vizeum was launched in the Middle East and North Africa (MENA) region in January, 2014, as part of Dentsu Aegis Network and has over 62 offices in 42 countries globally. The network aims to leverage the creative power of media in order to connect brands and consumers to help clients’ brands grow.

“We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients,” says Anouk Bondroit, General Manager, Vizeum MENA. “We leverage our globally consistent network and have witnessed great momentum over the last 18 months. This growth helps us to keep the agility required in the fast-paces media environment – It’s the only way we can credibly remain at the forefront of the industry and produce best in class work for our clients.”

Starcom MediaVest Group ranked top MENA agency

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Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has announced Starcom MediaVest Group the number one ranked agency in the MENA region in its 2013 Global Billings Rankings Report. In 2013, Starcom MediaVest Group increased its billings by 18 percent, with an industry share of 17.5 percent.

RECMA’s report evaluates the overall activity – including buying billings and specialised services – of all global media agencies across 62 countries. This is the fourth consecutive year that Starcom MediaVest Group has attained this position.

In addition, RECMA has named Starcom MediaVest Group number one in the ‘Top 14 Countries’ ranking, which is a key chart in the overall report, accounting for 81 percent of the media agency industry. Starcom MediaVest Group also retained its position in the overall regional evaluations – including its top rank in North America – and was named the number two agency in Asia-Pacific and Latin America.