Global media agency network, Mindshare UAE has promoted Zahi Lawand to the role of Deputy Managing Director. Previously Senior Director of Client Leadership for Mindshare since 2007, Zahi specialises in client leadership and has contributed to campaigns for the agency that have won across key industry events such as the MENA Cristal Awards, the Effie Awards and the Lynx Awards. In his new role as Deputy Managing Director, he will be responsible for helping both regional and international clients make collaborative and adaptive decisions using his previous experience in the agency.
“It’s definitely an interesting time to be a part of media and communications, as the tides keep shifting in this industry and you always need to rethink and adapt to the new norm,” says Zahi. “Personally, I am looking forward to the new role, as it’s an opportunity for me to play a central role within the Mindshare team and to deliver excellence in all that we do.”
Ravi Rao, CEO, Mindshare MENA, adds “Zahi has shown great client relationship skills backed by his deep desire to understand client`s business challenges and provide winning strategy and ideas. He is digitally savvy and sound in marketing and a full-fledged team player that makes him perfect to take this new mantle in Mindshare Dubai.”