COPIA launches first global office

Dubai-based communication and lifestyle agency, COPIA Group has launched its first office in Canada as a part of its global expansion plan. The new office is based in Toronto and will focus on crafting creative content and experiences, whilst granting accessibility across Canada. The new launch will also see the appointment of Sherry Boisvert to the role of Managing Partner bringing with her over 20 years of PR and corporate communications experience. Sherry previously worked in Canada with Citizen Relations and most recently with NARRATIVE PR, holding the role of Vice President at both agencies. In her new role, she will work closely with COPIA’s Dubai partners, Rania El Sadek and Katherine Raso to oversee all the agency’s operations and expand its presence across Canada.

“COPIA’s position has always been one of ‘local presence, global network’ and we felt the time was right to strengthen that even further with an office in Toronto,” says Rania El Sadek, Founder, COPIA Group. “It’s a vibrant city in the heart of Canada and with our expertise and connections on an international level, it made sense for us to make the move and expand to a second home.”

COPIA Group reveals new identity

Dubai-based communications consultancy, COPIA Group has undergone a full rebrand as a part of the firm’s long-term positioning plan across the region. The relaunch includes a brand new website as well as a more focused direction on crafting creative content and experiences from across the region. The direction of the firm will also focus on its local presence and global network surrounding lifestyle as a core of its portfolio of brands and to position as well as communicate to relevant platforms.

“In a region where trust, integrity and expertise is key, we pride ourselves on being an extension of our clients,” says Rania El Sadek, Founder and Managing Director, COPIA. “Our advantage of knowing our network and influencers on a personal basis is a direct reflection of the lifestyle we not only create, but represent – a lifestyle that resonates with the new generations.”