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Dentsu Aegis and M21 form new partnership

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Dentsu Aegis Network has appointed full service agency, Media 21 (M21) as its exclusive partner and representative in Oman. The partnership will see M21 offer communication services such as media planning and buying, creative, events, media production, digital and social media to Dentsu Aegis’s clients in Oman. The new appointment will also serve as a part of Dentsu Aegis’s expansion plan to offer its communication solutions to its clients across the region.

“This partnership is another important step in continuing our expansion across the Middle East,” says Ramzi Haddad, Managing Director – Emerging Markets, Dentsu Aegis Network. “M21’s extensive experience and understanding of the media landscape in Oman and breath of services makes them the perfect partner. We are confident that we will begin to see significant growth in ad spends in Oman – particularly in the digital space, so we want to make sure we are ready.”

Carat MENA promotes Herve Wittenauer

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Carat MENA has promoted Herve Wittenauer to the role of General Manager – International Clients. Previously Client Servicing Director, Herve brings over 15 years of experience to his new role where he will now be reporting to Ramzi Haddad, Managing Director, Carat UAE and Lower Gulf. As General Manager – International Clients, he will be responsible for all of Carat’s international clients active across the Middle East and North Africa, supporting the 20 offices Carat has in the region. Herve will work to ensure that the agency delivers holistic, integrated and consistent client servicing on both a local and regional level.

“Since Herve joined us in Dubai two years ago, he has worked tirelessly to build Carat’s product offering and achieve operational excellence,” says Ramzi. “As our network and client portfolio continues to grow, it is imperative that we have the right experience and capability in key regional roles. We want to become a 100% digital agency by 2020 and continue to deliver value on a regional scale. This transformation is a huge undertaking and Herve is the right person to help us achieve this long term ambition. His promotion is a recognition of the passion, hard work and dedication that he carries with him to work every day.”

Herve adds “I have been with Dentsu network for 16 years now and in the just the last two I have seen Carat MENA grow exponentially. Our clients recognise the potential of this region and look to us to drive value across the board via our command of media convergence. I look forward to making sure our on the ground knowledge in each market is supported by a collaborative approach across the Middle East and North Africa.”