PRCo – The Media Network

PRCO Dubai secures luxury hospitality brand

September 21, 2017/in Account win, Featured /by Suad Ashimi

PRCO Dubai has been appointed by LUX* Resorts & Hotels as its GCC PR consultant. LUX* Resorts & Hotels is a Mauritian-based hospitality brand that aims to provide an experience that would change its guests’ perceptions of their holiday destination. PRCO Dubai will be responsible for the PR operations and organisation of the individual as well as group press trips for the hotel’s guests to Maldives, Mauritius and Bodrum.

“We have a long-standing relationship with PRCO worldwide, so PRCO Dubai was the perfect fit to expand the awareness of our brand in the region,” says Julian Hagger, Chief Sales and Marketing Officer, LUX* Resorts & Hotels. “From the recent opening of LUX* Bodrum to a number of exciting properties in the pipeline, we look forward to working with the team to bring news of LUX* Resorts & Hotels to the GCC.”

PRCO Dubai secures luxury resort account

June 16, 2016/in Account win, Featured /by Michelle J Kuehn

PRCO Dubai has been appointed by Anantara Hotels, Resorts and Spas to handle all PR for its three properties in Abu Dhabi; Anantara Sir Bani Yas Island Resort, Eastern Mangroves Hotel and Spa by Anantara and Qasr Al Sarab Desert Resort by Anantara. The agency will oversee the PR strategy for all three of the luxury resorts, with the aim to maximise coverage and exposure throughout the GCC.

“We are delighted to continue our relationship with Anantara Hotels, Resorts and Spas by working with their three properties in Abu Dhabi,” says Jonathan Rivlin, Managing Director, PRCO Dubai. “Anantara is an exceptional brand and we look forward to driving awareness to these three remarkable resorts.”

PRCO secures 432 Park Avenue

September 3, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PRCO Middle East has been appointed to handle the PR for 432 Park Avenue. Co-developed by CIM Group and Macklowe Properties, 432 Park Avenue will be the tallest residential building in New York City and the Western Hemisphere, ascending 1,396 feet. PRCO Middle East will work alongside its London office to co-ordinate a PR strategy and maximise exposure for the property in the GCC ahead of the residence’s completion in spring 2016.

“We are delighted to be working with such a prestigious real estate development,” says Jonathan Rivlin, Managing Director, PRCO Middle East. “432 Park Avenue is set to become an icon on the New York skyline and we look forward to delivering a seamless communications campaign in the lead up to its completion.”

PRCo wins Millennium & Copthorne account

June 17, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PRCo has won the account to represent Millenium & Copthorne Hotels, Middle East & Africa (MEA) as their public relations agency. Millennium & Copthorne Hotels is a global hotel company which owns, asset manages and/or operates over 120 hotels worldwide. The company currently operates 22 properties in the MEA region as well as a further 10 due to open within the next year. PRCo will cover all aspects of PR for Millenium & Copthorne Hotels within the GCC region.

“Being appointed by Millennium & Copthorne further underlines our experience in the hotel and travel sector,” says Jonathan Rivlin, Managing Director, PRCo. “We are excited to be part of the team for Millennium & Copthorne development strategy and I look forward to working closely with them.”

For further information, contact Sousie Babekian at sbabekian@prco.com / +971 (0)4 278 4907

PRCo welcomes Maryanne Haggas

June 16, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Maryanne Haggas has joined PRCo Dubai as Senior Account Executive. Maryanne brings with her extensive experience in PR, advertising and branding, having worked with large PR and advertising agencies in the region, including Havas Worldwide Middle East, Goodley PR and, most recently, Insignia. In her new role, she will be looking after a selection of PR accounts from across the PRCo portfolio.

“I am thrilled to be joining an agency like PRCo,” says Maryanne. “I can’t wait to begin working with such an exciting portfolio of hospitality clients.”

For further information, contact Maryanne Haggas at mhaggas@prco.com / +971 (0)56 480 5696

PRCo secures Vida Downtown Dubai

March 17, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

PRCo has secured the account to represent Vida Downtown Dubai as their public relations agency in the GCC. Part of Emaar’s hospitality division, Vida Downtown Dubai’s boutique hotel concept combines style, comfort and convenience within walking distance of the Burj Khalifa, The Dubai Mall, Dubai Fountain, Souk Al Bahar and The Pavilion Downtown. The venue features 156 rooms designed with state-of-the-art technology and amenities, as well as a variety of f&b concepts.

“We are pleased to partner with one of Dubai’s most exciting boutique hotel brands,” says Jonathan Rivlin, Managing Director, PRCo. “With a wealth of hospitality experience representing leading luxury brands worldwide, PRCo is well placed to represent this unique brand within the Middle East and we look forward to working closely with them.”

PRCo appoints new Account Director

February 2, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Eleanore Longley has been appointed as Account Director at the Dubai office of luxury PR agency PRCo. Eleanore has worked in public relations for over six years, having gained experience at specialist luxury travel and restaurant agencies in London. She joins from Roche Communications where she held the position of Account Director since 2013 and prior to this was Account Manager for two years. Eleanore has been responsible for a number of high-profile restaurants, bars and hotels, including Brasserie Blanc, Drake & Morgan, Young’s Hotels, ‘rhubarb’, Pullman London St Pancreas, Revere, TwoRuba and Michelin-starred Northcote.

In her new role, Eleanore will play a key part in devising strategy and delivering results for PRCo’s existing clients, as well as overseeing the day-to-day activity of the team and expanding the business portfolio of the company.

“PRCo in Dubai is an exciting company with significant growth plans,” says Eleanore. “I’m looking forward to joining the dynamic team and becoming an integral part of its growth. It’s a fantastic opportunity to utilise my skills on a prestigious and diverse portfolio as well as helping to attract new clients.”

Le Royal Monceau Raffles Paris appoints PRCo Dubai

February 11, 2014/0 Comments/in Account win /by Team TMN

PRCo Dubai has been appointed as the new public relations agency in the GCC for Le Royal Monceau – Raffles Paris. Le Royal Monceau showcases a classic palace reinvented for the new generation of travellers with remarkable architecture, contemporary design by Philippe Starck and heart felt service.

“Being appointed by Le Royal Monceau – Raffles Paris, further underlines our experience in the international luxury lifestyle and travel sectors,” says Jonathan Rivlin, Managing Director, PRCo Dubai. “We are excited to be part of the team progressing Le Royal Monceau’s vision and I look forward to working with them.”

ARMAGGAN appoints PRCo Dubai to manage GCC PR

January 19, 2014/0 Comments/in Account win /by Team TMN

PRCo Dubai has been appointed to represent ARMAGGAN as its public relations agency in the GCC. The limited edition, high-end jewellery brand has two high-end department stores in Istanbul.

“Being appointed by ARMAGGAN further underlines our experience in the lifestyle and travel sectors. We are excited to be part of the team progressing the ARMAGGAN vision and I look forward to working with them.” says Jonathan Rivlin, Managing Director, PRCo Dubai.

Ebru Karaçam, General Manager, ARMAGGAN, continues: “We are pleased to announce our partnership with PRCo Dubai who will open the door for us to the Gulf region. There are some really exciting developments on the agenda for 2014 and we are all excited to have PRCo Dubai on board.”

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