PRCO Dubai has been appointed by LUX* Resorts & Hotels as its GCC PR consultant. LUX* Resorts & Hotels is a Mauritian-based hospitality brand that aims to provide an experience that would change its guests’ perceptions of their holiday destination. PRCO Dubai will be responsible for the PR operations and organisation of the individual as well as group press trips for the hotel’s guests to Maldives, Mauritius and Bodrum.
“We have a long-standing relationship with PRCO worldwide, so PRCO Dubai was the perfect fit to expand the awareness of our brand in the region,” says Julian Hagger, Chief Sales and Marketing Officer, LUX* Resorts & Hotels. “From the recent opening of LUX* Bodrum to a number of exciting properties in the pipeline, we look forward to working with the team to bring news of LUX* Resorts & Hotels to the GCC.”