Brazen secures Bio-Oil
Specialist skin product Bio-Oil has appointed Brazen to manage its PR in 2016. Brazen will run a fully-fledged Bio-Oil press office, in order to bring alive the many benefits of using the product to media and influencers. The agency will target bloggers and media via a suite of events and other tactics designed to raise the impact of the skincare brand.
“Bio-Oil is loved by women right across the world for its ability to transform problem skin, from simple re-hydration to the most difficult of stretch marks,” says Pramod Varrier, Spokesperson, Bio-Oil. “We needed a PR partner who would not only understand the love for the brand but also, using creative tactics, will be able to maintain and build that frame. We’re looking forward to working with Brazen in order to spread the message that Bio-Oil is everyone’s year-round skin saviour.”
Louise Jacobson, Managing Director, Brazen, adds “We’re huge fans of Bio-Oil here at Brazen and we are really excited to get the chance to work with this iconic beauty brand to spread the word across the region. Bio-Oil is already beloved of so many women and our tactics will be designed to extend the brand’s reach in exciting new ways.”