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TishTash makes new appointment 

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Dubai-based marketing and PR agency, TishTash has appointed Alison Bowers to the role of Marketing and Events Executive. With a wealth of experience working in the UK before moving to the UAE, Alison most recently worked with brands such as H&M and Boohoo. In her new role, she will support the team on all events for the agency, manage consumer databases and CRM, oversee partnerships and support with marketing and promotional activities.

“TishTash is such an incredible brand, with such a good ethos,” says Alison. “That was really important to me when I moved to Dubai, to find those fundamental common values in a company, so I didn’t settle for anything less. As soon as I met Tash and her team, I knew this is where I wanted to be. The best thing is, we all love what we do. I am excited to be a part of such an innovative team.”

Natasha Hatherall-Shawe, TishTash, Founder and Managing Director, continues, “There are some people you meet and straight away you feel like you’ve known them forever and that’s how I feel with Alison. Her can-do attitude, fun-filled personality, passion for events and trying new things made her perfect to support us.”

Custard welcomes new General Manager 

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Dubai-based event management agency, Custard has appointed Michelle Clarke to the role of General Manager. With a wealth of experience as an events professional, Michelle previously worked with leading brands in the MENA region and England for over 15 years. She most recently worked within the agency where she held the role of Client Services Director. In her new role, Michelle will be responsible for the leadership of the business and team, oversee operations and event delivery.

“I’m delighted to have been granted the opportunity to become Custard’s General Manager,” says Michelle. “I’m looking forward to working hard with our amazing team to achieve even higher levels of creativity and event execution, to ensure we are providing our clients with world class events!”

Silx nominated for Marketing Excellence Award 

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UAE-based content marketing agency, Silx has been nominated for the Annual Marketing Excellence Awards Program. Organised by ITSMA and set to take place on November 6, 2018 in Cambridge, Massachusetts, the program honours the marketing programs, campaigns and new initiatives that have demonstrated superior performance in strategy and planning, innovation, execution and business results. Silx has been selected as a finalist in the Driving Business through Thought Leadership category for their program on Virtuzone.

“It is an honour for Silx to be announced as an ITSMA 2018 Marketing Excellence Awards finalist,” says Alex Ionides, Managing Director, Silx. “To be nominated in the ‘Driving Business through Thought Leadership’ category makes it all the more special, as this is the concept that really underlines what we do. As we tell our clients every day, a comprehensive content marketing strategy is about much more than lead generation, it’s about positioning your brand as an authority – a true thought leader. To be recognised for this approach gives all of us at Silx a great feeling.”

We Are Social launches new report 

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Global creative agency network, We Are Social has launched a new report known as Braving the Backlash. Created by its UK office, the report aims to offer practical advice on how brands can approach sensitive issues in their marketing while properly managing hate speech and negativity online. Braving the Backlash explains why all brands need an anti-hate policy, how to create one, and where to display it. The report also introduces a new ‘Three Rs Model’ to help brands and community managers successfully categorise and respond to hate speech online.

“Diversity has become a core issue at the heart of our industry, as brands and advertisers increasingly look to speak out on societal causes which resonate with them,” says Nathan McDonald, Co-Founder and CEO, We Are Social. “However, there is still a clear lack of understanding as to how these conversations  – and indeed, campaigns – can be properly managed online without those involved having to fear backlash from certain groups online. This report aims to help to address some of these concerns, and offers brands and marketers a roadmap on how to effectively tackle negativity head on. It’s something we as a group are incredibly proud to stand behind.”