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M&C Saatchi PR rebrands

November 4, 2018/in Featured, Regional News /by Suad Ashimi

Global communications agency, M&C Saatchi PR has rebranded as M&C Saatchi Public Relations. Launched eight years ago, the agency rebrand aims to refresh the brand to clearly define the agency’s vision, proposition and purpose. The agency will focus on introducing targeting and measuring methodology alongside existing innovations including the Global Influencer Squad.

“In a confused and converging communications industry, we wanted to provide clarity and simplicity on who we are and what we do,” says Molly Aldridge, Global CEO, M&C Saatchi Public Relations. “We are passionately embracing our public relations heritage and how we apply the principles of our discipline in the modern age to clearly define our expertise across social, editorial and experiential for both our people and our clients. That’s why we’ve changed our name to M&C Saatchi Public Relations – a small but important differentiation.”

Z7 Communications wins online shopping platform

November 4, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent 11 Honoré in the Middle East. Founded by Patrick Herning, 11 Honoré is an online shopping platform that offers women the option to experience and purchase designer clothing from labels including Derek Lam, Zac Posen, Brandon Maxwell and Tome while also providing expanded sizes for an underserved market segment searching for contemporary clothing in US sizes 10 to 24. Z7 Communications will use its expertise to strengthen the platform’s brand positioning and raise its profile in the Middle East.

“The evolution of the size inclusive fashion movement is vital to the industry and 11 Honoré couldn’t have arrived at a better time,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We are thrilled to be supporting Patrick in the Middle East and look forward to creating awareness of this wonderful new brand.”

JWI Advertising to handle water treatment brand

November 4, 2018/in Account win, Featured /by Suad Ashimi

JWI Advertising has been appointed to represent Culligan Middle East across the region. Founded in 1993, the industrial water treatment company offers drinking water and water softening solutions tailored to the needs of consumers and businesses. JWI Advertising will craft the brand’s content approach and curation across web and social media to help build awareness and generate sales leads in the Middle East.

“We’re excited to be working with Culligan Middle East on its content marketing strategy,” says Charli Ball, Managing Director, JWI Advertising. “Following a product workshop with the Culligan team in Dubai, we are true advocates of the company’s sustainable solutions, meaning we are in a great place to position Culligan in the market and really drive the brand forward. Our ambition is to work closely with the sales team to support their tried and tested approach and facilitate lead generation.”

Initiative MENA appoints new Regional Business Director

October 28, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Global media agency, Initiative MENA has appointed Ghayath Sioufi to the role of Regional Business Director. With over 18 years of experience working across various MENA markets, Ghayath worked with companies such as Starcom, du, Nawras and Mindshare. In his new role, Ghayath will serve key accounts and be responsible for driving the agency’s regional programmes across the MENA region.

“I am excited to have joined Initiative MENA in these interesting times of transformational changes in our industry,” says Ghayath. “I am sure that together with the team we will be able to lead this change in the market and confirm our role as key business and growth partner to our clients.”

Not A Cliché launches in the UAE

October 28, 2018/in Featured, New Launch /by Suad Ashimi

New communications agency, Not A Cliché launches in the UAE. Founded by Duha Shabib, the agency aims to not only provide solutions but push the limits and boundaries of obtainable results. The agency will focus on providing public relations, social media, creative advertising and digital marketing.

“Understanding the importance of a 360-degree approach to communications, I wanted to create a hybrid agency providing the perks and tailor-made services that come with an independent and creative foundation yet achieve international results and exceed expectations,” says Duha Shabib, Founder and Managing Director, Not A Cliché. “We believe one team is a strong team and joining forces with clients enables us to not only dream big but achieve bigger.”

Omar Darwish, CEO, Not A Cliché continues, “Being part of a fast-paced industry, our main aim is to always set trends. Our team has extensive expertise in the region and we believe we are equipped to bring creativity to what we are trying to achieve.”

SOCIATE to handle outdoor restaurant

October 28, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, SOCIATE has been appointed to represent Century Village. Being one of the oldest outdoor venues in Dubai with over seven outlets, Century Village offers a rustic European village-style dining experience with cuisines from across the world. SOCIATE will handle all PR and social media activities for the venue in the UAE.

“As we hurtle into winter, our desks are getting increasingly busier,” says Rosa Bullock, Founder, SOCIATE. “I’m overjoyed to have a name as renowned as Century Village’s join our evolving portfolio. We have immense plans under our sleeves for this account.”

expose-communications to represent beauty lounge

October 28, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, expose-communications has been appointed to represent Nstyle Beauty Lounge. Founded in 2001, Nstyle offers beauty services, products and treatments for women across several locations in the UAE as well as Bahrain, Jordan and Canada. expose-communications will handle all PR activities across the region.

“We are very proud to be working with a company such as NStyle which is respected for being a first mover in the beauty industry,” says Dana Abdelhadi, Founder and Managing Director, expose-communications. “With passion towards excellence, the brand puts customer service on top of all priorities, ensuring they get the best experience out there.”

M&C Saatchi UAE welcomes new Head of Social Media

October 28, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Global communications agency, M&C Saatchi UAE has appointed Mitch Williams to the role of Head of Social Media. With over five years of experience in social media branding, Mitch previously worked with Create Media Group where he held the role of Social Media Director and most recently worked with Serviceplan Middle East where he also held the role of Social Media Director. In his new role, he will set up and drive the digital and social media offering for the agency across all parallels of digital but initially focusing on content strategy development and creation.

“I have always been inspired by the great work done by M&C Saatchi both locally and globally, and now I have the opportunity to not only work within the agency but help build their digital offering,” says Mitch.

ASDA’A BCW wins 28 awards at International Business Awards

October 28, 2018/in Award win, Featured /by Suad Ashimi

Dubai-based PR agency, ASDA’A Burson Cohn & Wolfe (BCW) has received a total of twenty eight awards at the International Business Awards that took place on October 20, 2018 at the InterContinental London Park Lane Hotel. The agency secured five gold, ten silver and twelve bronze medals in the PR category, including a gold for PR Agency of the Year for the Middle East region and a special award for Most Honoured Public Relations Agency.

“This year has been one of change and growth for us as an agency, both regionally and globally,” says Sunil John, Founder, ASDA’A BCW. “What remains consistent throughout is our endeavour to raise the bar of excellence within our industry. Our focus has always been on delivering the highest quality for our clients, and we’re delighted to have our team’s fantastic work and dedication recognised at such an esteemed international platform.”

markettiers MENA makes new appointment

October 21, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Broadcast PR specialists, markettiers MENA has appointed Lucy Davies to the role of Account Director. With over seven years within the agency in London, Lucy most recently worked with a variety of clients including DMCC, L’Oréal, Volkswagen and Audi. In her new role, Lucy will be responsible for overseeing client management, introducing new innovative routes to engage with audiences while driving the agency’s offerings when it comes to live streaming, video news releases and producing podcasts to mobilise audience behavior.

“After seven years being based in the London office, and supporting the UAE, I’m excited to make the move full time,” says Lucy. “It’s an ever changing landscape for PR professionals in the Middle East and I look forward to driving further growth and supporting the expansion in the region and beyond.”

Cheryl King, Managing Director, markettiers MENA, “Over the past few years Lucy has been supporting the MENA team from our London headquarters, and has been instrumental in helping to drive our growth as a broadcast specialist in region. Her relocation to Dubai is testament to her passion for the region and how she has quickly embraced the needs of the market, evangelising broadcast and its power to reach core and new audiences. We’re excited to welcome Lucy to our team on the ground as we continue to introduce and work with our clients on impactful routes to mobilise behaviour.”

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