Global communications agency, M&C Saatchi PR has rebranded as M&C Saatchi Public Relations. Launched eight years ago, the agency rebrand aims to refresh the brand to clearly define the agency’s vision, proposition and purpose. The agency will focus on introducing targeting and measuring methodology alongside existing innovations including the Global Influencer Squad.
“In a confused and converging communications industry, we wanted to provide clarity and simplicity on who we are and what we do,” says Molly Aldridge, Global CEO, M&C Saatchi Public Relations. “We are passionately embracing our public relations heritage and how we apply the principles of our discipline in the modern age to clearly define our expertise across social, editorial and experiential for both our people and our clients. That’s why we’ve changed our name to M&C Saatchi Public Relations – a small but important differentiation.”