PR – Page 45 – The Media Network

MVM Co to handle fitness account

April 5, 2017/in Account win /by Suad Ashimi

Dubai-based PR and consulting company, MVM Co has won the PR account for The Gym. The Gym is a blend of luxe interiors and welcoming atmosphere that offers custom made cardio and strength machines as well as a bar for clients to relax and enjoy. MVM Co will handle all PR activities through media and influencer relations to raise awareness of The Gym’s facilities and services across the UAE.

“When you’ve lived in Dubai for a very long time and have seen so many fabulous things, it’s not very often that you walk into a location and go wow!” says Morgan Venison, Founder, MVM Co. “That was our exact reaction on our first tour of The Gym and we’re eager to get people in to enjoy it’s unique, luxe interiors yet also warm and inviting atmosphere.”

expose-communications to represent fashion label

April 4, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique, marketing and PR agency, expose-communications has been appointed to handle all PR activities for the launch of Zeina Zain across the Middle East. Founded by Zeina Zain, the self-named label is a contemporary ready-to-wear brand that offers women a minimalistic aesthetic with a contemporary twist sourced from Zeina’s cultural background and history. expose-communications will be responsible for all PR and media operations for Zeina Zain to showcase her chic and spontaneous collection and raise awareness of the brand’s launch across the Middle East.

“We are thrilled to be working with Zeina Zain,” says Dana Abdelhadi, Managing Partner, expose-communications. “It is a beautiful brand with stunning collections perfect for the region. Our team will be working across all media to launch the brand and build its presence in the region.”

Jensen Matthews to handle fitness account

April 3, 2017/in Account win, Featured /by Suad Ashimi

Creative, marketing and PR agency, Jensen Matthews has been appointed to handle all PR activities for Nick Kelly across the UAE. Based in Dubai, Nick Kelly is a fitness trainer with over 20 years of experience and offers one-on-one training at the comfort and convenience of his client’s busy schedules. Jensen Matthews will be responsible for all PR and media operations for Nick Kelly to launch and create awareness of his innovative fitness concept across the UAE.

“We are happy to work with Nick Kelly and to bring a new concept of health and fitness into the region,” says Loredana Matei, Executive Director, Jensen Matthews. “We all live busy lives and experience stressful days, in which case fitness and nutrition are the keys for a healthy life and a strong mental health.”

AllDetails secures Jordanian real estate account

April 3, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR and multi-service communications agency, AllDetails Middle East has won the account to handle all PR operations for Campbell Gray Living. Developed by Al Seraje Real Estate, Campbell Gray Living is a Jordanian development project that includes residences, offices, boutiques, restaurants and a five-star hotel that aims to introduce top luxury living and investments to the city and across the region. AllDetails Middle East will be responsible for all PR and media relations to create awareness of the property’s launch in Jordan and its offerings across the Middle East.

“We are incredibly proud to represent Campbell Gray Living in the Middle East region, adding to our portfolio of global and regional high-profile brands, which include Le Gray Beirut, a Campbell Gray hotel,” says Isabel Tapp, CEO, AllDetails Middle East. “We very much look forward to working with Campbell Gray Living on their launch and beyond.”

Q Communications to represent Yas Marina

March 23, 2017/in Account win, Featured /by Suad Ashimi

UAE-based PR and digital communications agency, Q Communications has secured the account to handle all PR operations for Yas Marina. Opened in 2009, Yas Marina is an Abu Dhabi-based lifestyle destination that operates a 227-berth marina and offers a delicious dining and entertainment scene for everyone. Q Communications will be responsible for all PR and media activities to create awareness of Yas Marina’s offerings and presence across the region.

“Yas Marina is an iconic Abu Dhabi destination and we look forward to handling their PR operations across the region,” says Katie Harvey, Managing Partner, Q Communications. “Our Abu Dhabi team’s passionate approach, excellent experience in this sector and strong media contacts will allow us to create an effective PR strategy to help Yas Marina achieve its objectives.”

Brazen PR wins fitness account

March 22, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR and content marketing agency, Brazen PR has secured the account to handle all PR operations for Ultimate Performance (UP). Established in 2009 in London, UP is a personal training gym that offers exclusive body transformation services from bespoke one-to-one to group training. Brazen PR will be responsible for all PR and media activities for UP through media campaigns and working with influencers to generate awareness of the brand’s launch in the UAE.

“Ultimate Performance is famous for bespoke body transformations that achieve jaw dropping results in just six weeks, so there really is nothing like it in Dubai,” says Louise Jacobson, Managing Partner, Brazen PR. “We’re really excited to launch this unique concept that has seen incredible success stories around the world, from Victoria’s Secret models and Olympic athletes in Ultimate Performance’s existing locations.”

House of Comms welcomes Jasmine O’Brien

March 21, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has appointed Jasmine O’Brien to the role of Junior Account Manager. With over six years of experience, Jasmine previously worked with Tourism Ireland and most recently with Lidl as PR Manager where she worked on local and international projects as well as high-profile campaigns across retail, tourism, lifestyle, beauty and fashion accounts before moving to Dubai. In her new role, she will manage and work across House of Comms’ portfolio of clients through PR operations and media campaigns.

“As soon as I came across House of Comms, I knew it was the right agency for me,” says Jasmine. “With an endless list of dream clients and an incredibly talented team delivering epic campaigns, no day is ever the same. I’m so excited to be on board for what’s shaping up to be our most explosive year yet for House of Comms.”

Katch International to handle MEFCC 2017

March 20, 2017/in Account win, Featured /by Suad Ashimi

Public relations and creative agency, Katch International has been appointed to handle all PR activities for pop culture and entertainment convention, the Middle East Film and Comic Con (MEFCC). Organised by The Alliance, MEFCC will run from April 6 – 8, 2017 at the Dubai World Trade Centre and aims to provide an exciting platform for fans across the Middle East. Katch will be responsible for all PR operations and media campaigns to raise awareness of this year’s MEFCC across the region.

“It’s always exciting for us to grow with a brand as we believe this gives us added insights into how best to serve them with our PR offerings,” says Georgie Woollams, Managing Director, Katch International. “The MEFCC has become a permanent fixture on Dubai’s entertainment calendar and one that fans consistently look forward to and we hope to work in close proximity with The Alliance to make this year’s edition memorable.”

UM Qatar makes new promotion

March 20, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Creative media agency, UM Qatar, part of UM MENA has promoted Hanan Tabsh to the role of General Manager. Having joined UM Qatar in 2011, Hanan worked across a portfolio of the company’s clients and business projects, and she most recently held the position of Business Director. In her new role, she will manage the daily operations and planning of UM Qatar as well as formulate strategies towards the success of the agency.

“With her flair to lead and produce work of excellence, we believe Hanan will do a splendid job in this new role,” says Simon Bowthorpe, Managing Director, UM Qatar. “We plan to launch new UM products and expand on the digital and social capabilities of the agency in 2017 and the timing of Hanan’s promotion is impeccable as she will be responsible to lead on these initiatives into a successful fruition as in with her previous projects.”

New appointment at The Digital Foundry

March 20, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based boutique creative agency, The Digital Foundry has appointed Urvashi Bhat to the role of Manager, Business Strategy and Clients Relations. With over ten years of experience in retail marketing and brand management in the GCC, Urvashi previously worked with several global brands including Aldo, Kenneth Cole and bebe, and most recently with Inglot as Brand Manager. In her new role, she will work on developing existing accounts as well as finding new business and working on strategies for the expansion of the agency.

“I am so excited to be working with The Digital Foundry team,” says Urvashi. “We share a mutual passion, and the energy we create makes working here fun, dynamic and engaging. I’m looking forward to working with the team and using my knowledge of the retail business in the GCC to launch new and exciting collaborations.”

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