Dubai-based boutique, marketing and PR agency, expose-communications has been appointed to handle all PR activities for the launch of Zeina Zain across the Middle East. Founded by Zeina Zain, the self-named label is a contemporary ready-to-wear brand that offers women a minimalistic aesthetic with a contemporary twist sourced from Zeina’s cultural background and history. expose-communications will be responsible for all PR and media operations for Zeina Zain to showcase her chic and spontaneous collection and raise awareness of the brand’s launch across the Middle East.
“We are thrilled to be working with Zeina Zain,” says Dana Abdelhadi, Managing Partner, expose-communications. “It is a beautiful brand with stunning collections perfect for the region. Our team will be working across all media to launch the brand and build its presence in the region.”