PR – Page 44 – The Media Network

SOCIATE to handle nightlife account

April 17, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, SOCIATE has won the PR account for nightlife and music scene Analog Room. Founded in 2012, Analog Room is a vibrant community known for its finest parties and quality underground music from around the world. SOCIATE will handle all PR activities for Analog Room’s international artists and resident Disk Jockeys to raise awareness of brand’s presence and offerings across the UAE.

“We are thrilled to be working with the team at Analog Room, they have been collaborating with international and local talents to bring the best music beats to the UAE,” says Rosa Bullock, Founder, SOCIATE. “We look forward to a successful partnership.”

Soho secures hospitality accounts

April 16, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique agency, Soho Communications has secured the PR account for Al Tayer Group’s hospitality division across the UAE. Established in 1979, Al Tayer Group is a private holding company that operates across several industries in the Middle East. Soho Communications will be handling Al Tayer Group’s hospitality division to work with brands such as Caffé Nero, Magnolia Bakery and Serendipity 3 through PR, events and strategic brand partnerships as well as campaigns to raise awareness of the group’s hospitality brands across the UAE.

“We are thrilled to be working with Al Tayer across their portfolio of hospitality brands,” says Chloe Ragg, Co-Founder, Soho Communications. “It’s always been a dream to launch with such reputable clients and the Al Tayer portfolio is just that. We’re looking forward to creating magic with their amazing team!”

Coffee Communications wins beauty account

April 13, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based brand consultancy and communications agency, Coffee Communications has secured the PR account for NStyle across the Middle East. Established in 2001, NStyle is a homegrown beauty spa and salon that offers premium beauty and grooming services to each individual customer. Coffee Communications will be responsible for all PR and media activities for NStyle through PR campaigns and media operations to raise awareness of the brand’s presence across the Middle East.

“We are honoured to add a long standing homegrown salon chain to our client portfolio and look forward to working with such a well established brand with over 30 salons across the region” says Natasha Ekstedt, Co- Founder, CEO, Coffee Communications.”

Soho Communications launches in the UAE

April 13, 2017/in Featured, New Launch /by Suad Ashimi

PR professionals Peta Thorpe-Evans and Chloe Ragg have teamed up to launch new communications agency, Soho Communications. With experience in the PR and marketing industry, Peta previously worked as Marketing Director at Praias Boutique and recently as a freelance PR, Social Media and Marketing Consultant across a portfolio of clients such as MA Models, Lucia Clinic and Vii Dubai.

Chloe brings with her, experience in media and PR having worked with Gulf News Broadcasting, Time Out Dubai andcurrently as Managing Director of Fox and Hound Communications. The new agency will operate as a PR, social media and events consultancy with a focus on lifestyle and hospitality clientele across the UAE.

“We’re both really excited to announce the launch of Soho Communications in Dubai,” says Peta Thorne-Evans, Co-Founder, Soho Communications. “We’ve both been working separately across the hospitality and lifestyle division for quite some time and have seen a real opportunity to join forces and work together on offering clients a personal, in-house approach.”

MVM Co to handle online-based store

April 13, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR and consulting company, MVM Co has won the PR account for online-based store, Beach City. Beach City is an online platform that offers a merge of beach and city wardrobe necessities to women across the region. MVM Co will be working with targeted influencers that represent the Beach City identity and assist with potential opportunities to promote the brand and raise awareness of its presence across the UAE and MENA region.

“It’s extremely refreshing to find a concept like Beach City that focuses on cutting-edge fashion, a user-friendly ecommerce platform and price-points that won’t make you think twice!,” says Samah Elwagie, Co-Director, MVM Co. “We’re really excited to be working on this account and to showcase all the unique merchandise it has to offer that have been carefully curated and handpicked by the founder.”

Baby brand appoints TishTash

April 10, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and public relations agency, TishTash has won the PR account for baby brand, ClevaMama. Founded by Suzanna Browne and Martina Craine in 2003, ClevaMama provides practical and well-designed baby products for infants. TishTash will be responsible for all PR operations by supporting the brand’s communication strategies and strengthening its ties with existing partners and retailers across the region.

“We are really proud to welcome ClevaMama to the TishTash family,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “We love working with innovative brands that have a story and we are excited about ClevaMama’s journey as it continues to grow in the region.”

Active DMC appoints new Communications Executive

April 10, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based agency, Active (Digital Marketing.Communications) has appointed Stacy Fernandes to the role of Communications Executive. A graduate of Wilson College with a degree in Mass Media, Stacy has five years of experience in the communications industry and has worked on strategic client campaigns from different sectors across the UAE. In her new role, she will support the Active DMC team and work on communications services that includes public relations, content management, social media campaigns, media relations and event management.

“I am excited to start a new challenge with Active (DMC) and look forward to working with the team to further develop their already extensive communications suite,” says Stacy. “I am also fortunate to be joining such an innovative company that prides itself on top quality communications services.”

Cicero & Bernay expands operations in the GCC

April 10, 2017/in Featured, Regional News /by Suad Ashimi

Public relations consultancy, Cicero & Bernay (C&B) has signed a new affiliation with Bahrain-based public relations agency, Daily Public Relations (Daily PR) and Oman-based boutique marketing and communications agency, ProComms as part of its expansion plan into the GCC. The new strategic partnership will see both regional agencies enhance C&B’s presence and grow its client portfolio across the GCC by providing PR services and strategies, as well as on-ground support and development of targeted communication to cater to the growing markets in Bahrain and Oman.

“Daily PR and ProComms both share C&B’s ethos – delivering tailored and impactful communication services for clients – and we look forward to working closely with them to deliver even more comprehensive and targeted programmes,” says Ahmad Itani, COO, Cicero & Bernay. “By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region.”

Uber appoints FP7/DXB

April 6, 2017/in Account win, Featured /by Suad Ashimi

Full service advertising agency, FP7/DXB has won the account for Uber Dubai’s brand launch project in the UAE. Established in 2009, Uber is a smart mobility application that aims to reduce congestion and make transportation reliable for everyone. FP7/DXB will act as a communication partner for Uber and handle all creative communication activities to raise awareness of the brand’s launch campaign across the UAE.

“Uber is a pioneer brand and they have been game changers in everything they have done till date,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “We had a lot of fun with the brief we received and the work we created was very smart and a breakthrough – I believe the clients felt that way too. It’s amazing to be partnering with this superb brand and we hope this launch campaign will be the start of many other ones to come.”

Hair care brand appoints TishTash as PR

April 5, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and public relations agency, TishTash has secured the PR account for luxury hair care brand, Show Beauty. Founded by Tamara Ecclestone, Show Beauty is an opulent and efficacious hair-styling collection that offers a luxurious range of hair products with an aim to unravel the world of elegance and sophistication. TishTash will be responsible for Show Beauty’s communications strategy and create awareness of the brand’s growing product range as a part of its expansion plan into the Middle East.

“This is a very exciting time for Show Beauty and with a lot of upcoming surprises in the pipeline, we cannot be more proud to be representing such a prestigious brand,” says Natasha Hatherall-Shawe, Managing Director, TishTash.

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