Dubai-based boutique agency, Soho Communications has secured the PR account for Al Tayer Group’s hospitality division across the UAE. Established in 1979, Al Tayer Group is a private holding company that operates across several industries in the Middle East. Soho Communications will be handling Al Tayer Group’s hospitality division to work with brands such as Caffé Nero, Magnolia Bakery and Serendipity 3 through PR, events and strategic brand partnerships as well as campaigns to raise awareness of the group’s hospitality brands across the UAE.
“We are thrilled to be working with Al Tayer across their portfolio of hospitality brands,” says Chloe Ragg, Co-Founder, Soho Communications. “It’s always been a dream to launch with such reputable clients and the Al Tayer portfolio is just that. We’re looking forward to creating magic with their amazing team!”