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Acorn Strategy makes new appointment

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Marketing and communications consultancy, Acorn Strategy has appointed Suzan Safah to the role of Senior Marketing Strategist. With a wealth of experience in strategy development, communications and marketing, Suzan has previously worked for a number of governmental institutions in Abu Dhabi where she was integral to a number of campaigns, brands and events. In her new role, Suzan will support the agency’s clients through insightful strategy, integrated marketing and communications planning.

“I am delighted to join the team at Acorn Strategy and look forward to supporting Acorn’s clients grow their businesses,” says Suzan.

Bruce Clay MENA makes new appointment

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Dubai-based digital marketing agency, Bruce Clay MENA, has appointed Emmeline Brown to the role of Client and Strategy Director. With a wealth of experience in client services, Emmeline most recently worked with Jumeirah Group, Omobono and McCann. In her new role, she will be responsible for leading client growth and strategy while playing a vital role in the agency’s growth ambitions.

“I’m delighted to be joining such a vibrant, enterprising team,” says Emmeline. “In an ever-crowded market, the current prosperity and future ambitions of Bruce Clay MENA really stand out. I’m eager and excited to bring my regional experience to the mix to help realise the company’s goals whilst continuing to deliver performance driven success to our partners.”

Spark Foundry partners with AstroLabs

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Spark Foundry, part of Publicis Media has partnered with AstroLabs. Founded in 2013, AstroLabs is a co-working agency and learning academy for digital technology companies in the UAE. The partnership will deliver a programme called Transformational Upskill to Spark Foundry clients across the region.

“Our partners and our talent are the two most important assets in our business and our partnership with AstroLabs was set up with the objective to nurture both,” says Alain Brahamcha, Spark Foundry MENA, CEO. “In today’s landscape we need to continuously evolve and acknowledge that the only constant is change.  Positive change which has put transformation as the core driving force behind the evolution of our clients’ business and ours.  I’d like to thank AstroLabs for their support and our client partners for acknowledging the importance of this collaboration and allowing us to be the catalysts in their business transformation.”

Shortlist announced for MEPRA Awards

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The Middle East Public Relations Association (MEPRA) Awards 2018 shortlist has been announced. The awards have been divided into 26 categories including Large Agency of the Year, Small Agency of the Year and In-House Team of the Year and will have more than 30 agencies competing including ASDA’A BCW, Cicero & Bernay, Four Communications Group and Seven Media. The awards are designed to recognise exceptional returns on investments, creativity and strategic impact and the finalists will be awarded Gold, Silver or Bronze during the event. The winners will be announced on November 28, 2018 at the JW Marriott Marquis.

“The quality of entries submitted for this year’s Awards is very strong,” says Jonty Summers, Managing Director, Hanover Middle East and MEPRA Awards Judge. “There are some real stand-out entries, highlighting how public relations teams in this region are delivering impactful business results for organisations through creativity, storytelling and thoughtful planned campaigns. This year’s MEPRA competition is tough, and those recognized as finalists should be immensely proud of their work.”