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Empyre Communications launches in the UAE

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New full-service PR agency, Empyre Communications launches in the UAE. Founded by Stephanie Farah, who previously worked with TOH PR and most recently with with Havas US across brands such as Ferrari, JW Marriot Marquis and Jumeirah Restaurant Group, the new agency aims to provide businesses with fully integrated PR services that work to aid long-term partnerships with clients. The agency will also bring together intuition and digital technology to empower its clients and transform the way communities relate to luxury brands. It has signed Parlour Boutique, Diva Brow and Kishmish as some of its first clients.

“Empyre has been an idea I have been developing in my mind for a while and I have finally assembled the dream team to see it to reality,” says Stephanie. “As a young, female millennial, I feel proud to have made such a decision at twenty-six years old. We are young, we are creative, we are social and we are driven! I am very excited to see what the future holds.”

BNC Publishing appoints new Group Director

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Dubai-based publishing agency, BNC Publishing has appointed Samer Alloush to the role of Group Director. With over eight years of experience in the media industry, Samer previously worked with ITP and then Motivate, where he handled local and international agencies and most recently worked with Plan B Advertising, offering solutions ranging from media planning and execution to project management. In his new role, he will oversee the editorial and commercial growth of BNC Publishing’s hospitality publications and platforms by managing all sales activities and the editorial team for Catering News ME, Hotel News ME, Leader in Hospitality Awards, GM Debate, Leader in F&B Awards, F&B Forum and Executive Housekeepers Conference.

“I am privileged to be part of the BNC Publishing team who have developed well-reputed publications across construction and hospitality – which is now my direct responsibility,” says Samer. ”Hospitality is one of the world’s fastest growing sectors with significant potential to strengthen the economy across the country and the region. Even with all the current challenges that the market is facing and the new trends emerging which affects businesses and consumer behaviour, hospitality will always strive for success and I am now lucky to be part of it.”