PR – Page 14 – The Media Network

Instinctif re-appointed by Emirates NBD Asset Management

June 13, 2018/in Account win /by Suad Ashimi

International business communications consultancy, Instinctif Partners Middle East has been re-appointed by Emirates NBD Asset Management and ENBD REIT. Managed by Emirates NBD Asset Management, ENBD REIT is the Nasdaq Dubai-listed Shari’a compliant real estate investment trust. Instinctif will continue to provide a range of communication services, create content and manage media for Emirates NBD Asset Management while leading on all aspects of the business’ financial and corporate communications for ENBD REIT.

“Emirates NBD Asset Management and ENBD REIT are two of Instinctif Partners Middle East’s most valued clients, and the success of our work with them is a clear reflection of where our greatest strengths lie,” says Samantha Bartel, Managing Partner, Instinctif Partners Middle East. “Both businesses have strong and positive reputations in their sectors, and both are perfectly suited to our own areas of expertise – particularly in financial services and capital markets. With ENBD REIT, we are very proud to have supported the team from inception, helping them to navigate the unique communications challenges of an IPO, and to maintain momentum during post-listing life.”

FP7/MENA wins big at Global Effie Awards

June 12, 2018/in Award win /by Suad Ashimi

Full-service advertising agency, FP7/MENA has received the Global Effie Award for the Most Awarded Agency Network in a Single Regional Competition. The awards took place on May 31, 2018 in New York City. The agency secured the award for FP7/DXB’s ranking as #2 Most Effective Agency Office Globally and FP7/CAI – FP7’s Cairo office– ranked #8 Most Effective Agency Globally.

“I’m completely honored and humbled at the same time – doing work that makes a meaningful difference for the brands that we represent is our job,” says Tarek Miknas, CEO, FP7/MENA. “Creativity that is not self-serving, nor made for award shows, but rather works to benefit both brand and consumer, is what makes us proud. That’s our True North. The fact that our Effie-winning work also wins at creative shows, goes to show that the complementary forces of effectiveness and creative brilliance, in our line of work, are two sides of the same coin.”

Frankie Hales PR represents contemporary fashion brand

June 9, 2018/in Account win /by Suad Ashimi

Dubai-based PR agency, Frankie Hales PR has been appointed to represent Natasha V Label. Natasha V Label is a contemporary fashion brand centred upon minimalistic elegance. Frankie Hales PR will handle all PR and communications for the brand across the region.

“I love the aesthetic of the brand and cannot wait to get started with regards to PR support,” says Frankie Hales, PR Director and Founder, Frankie Hales PR. “We also have a really exciting collaboration with The Sand Gypsy for the summer season so watch this space!”

COPIA Group secures luxury automotive brand

June 3, 2018/in Account win /by Suad Ashimi

Dubai-based PR and communications agency, COPIA Group has been appointed to represent Lincoln Middle East. As a luxury automotive brand under Ford Motor Company, Lincoln aims to create compelling vehicles with an exceptional ownership experience. COPIA Group will handle all PR and communications efforts and social media activities for the brand across the region.

“We’re excited to be working with Lincoln – an international brand that has an impressive and storied history in automotive luxury,” says Rania El Sadek, Founder and CCO, COPIA Group. “The company understands how important product and the ownership experience are to the luxury market, and these are elements we will focus on highlighting. Adding a luxury brand like Lincoln fits nicely in our portfolio and we look forward to implementing a comprehensive communications strategy that will increase the brand’s share of voice and engagement in the market.”

Catch Communications to represent cosmetic brand

June 3, 2018/in Account win /by Suad Ashimi

Dubai-based boutique communications consultancy, Catch Communications has been appointed to represent Eylure Cosmetics in the region. Eylure is a cosmetic brand that focuses on eyelash and eyebrow products. Catch Communications will be responsible for managing traditional and digital PR strategy for the brand as well as influencer marketing activations in the region.

“We are very thrilled to be adding Eylure to our portfolio of clients, it is such a fascinating brand with a cult following of celebrities globally, we look forward to further establish the brand and contribute to its overall success in the UAE,” says Injeel Moti, Founder, Catch Communications.

Ogilvy to launch Marketing Technology Center of Excellence

June 3, 2018/in New Launch /by Suad Ashimi

Ogilvy will deliver its Marketing Center of Excellence through its Memac Ogilvy offices across the MENA region. The new offering aims to bring out the company’s range of MarTech solutions while providing offices and clients with a skilled and highly competitive hub model.

“We’ve steadily grown our capabilities in the area of deep digital in recent years, in line with Next Chapter,” says Patou Nuytemans, CEO, Memac Ogilvy, Chief Digital Officer, Ogilvy EMEA. “In order for clients to become truly digital, they require partners with not only strategic and creative digital skills, but also deep expertise in technology. That’s what the Center of Excellence is all about. We are thrilled to be able to offer it here in the MENA region, where clients are increasingly showing great desire to innovate and transform digitally.”

Acorn Strategy makes new appointment

June 3, 2018/in Movers & Shakers /by Suad Ashimi

Marketing and communications consultancy, Acorn Strategy has appointed Archana Sivaramakrishnan to the role of Account Manager. With a Masters degree in International Marketing, Archana most recently worked in Bahrain across both clients and agencies. In her new role, she will join the TwoFour54 team, implementing PR and marketing strategy and media relations.

“I’m really excited to join the Acorn team at TwoFour54,” says Archana. “I’m keen to work with some of our high-profile hospitality, leisure and healthcare clients to implement best-in-class strategies and support their business goals with effective PR and marketing solutions.”

Markettiers makes new appointment

May 27, 2018/in Movers & Shakers /by Suad Ashimi

Broadcast PR specialists, Markettiers has appointed Cheryl King to the role of Managing Director. With 12 years of experience in PR and communications, Cheryl most recently worked with markettiers and held the role of General Manager where she led the team in delivering three Guinness World Records. In her new role, she will lead the agency to achieve the communication objectives of brands in the region.

“Even in the relatively short time I have been in the region, the media landscape has changed dramatically,” says Cheryl. “Clients are now realising the potential that video offers, and it’s been fantastic to harness this power to enable clients to reach core and new audiences in innovative ways. I’m very excited to have the opportunity to further drive the growth of the operation, and to work with a team of talented individuals who are helping the region to shape its future and growth in digital.”

SOUP to handle financial technology accelerator

May 26, 2018/in Account win, Featured /by Suad Ashimi

Integrated communications agency, SOUP has been appointed to represent FinTech Hive at DIFC within the region. FinTech Hive at DIFC is the first financial technology accelerator in the Middle East and is currently accepting applications for the top financial technology and insurance technology innovators in the region for its 2018 programme. SOUP will handle all social media activities for the organisation in the region.

“We are extremely excited about working with FinTech Hive, who continue to be a major innovator for the financial services industry,” says James Parker, Founder of SOUP. “We’re extremely proud to work with such a forward-thinking organisation and look forward to supporting this pioneering programme.”

House of Comms to represent Jashanmal Home

May 26, 2018/in Account win /by Suad Ashimi

Integrated communications agency, House of Comms has been appointed to represent Jashanmal Home in the UAE. Founded in Iraq, Jashanmal offers brands including Rimowa, Kipling, Kenwood and Lenox. House of Comms will handle all PR and communications for the brand across the region.

“As someone who has grown up with the Jashanmal brand it is such a joy to be running the home division’s communications strategy, especially as we near the brand’s impressive centennial, which brings with it so many amazing stories to tell,” says Anoushka Talukdar, Group Account Director, House of Comms. “This is a true work of passion for me and the team and we can’t wait to show those who haven’t experienced the store for themselves, just what they have been missing!”

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