Brazen PR has secured the account to handle all public relations for Wendy’s in the UAE. Founded in 1969 in Columbus, Ohio, the burger restaurant chain has 6,700 outlets in 27 countries globally, with 17 branches in the UAE. Brazen will be handling all MENA consumer media relations for the chain including corporate and business profiling, with an emphasis on communicating the operational improvements since Alghanim Industries took over the brand.
“We wanted a creative PR partner that reflected our company values and like us, has a passion for customer service,” says Phil Broad, Vice President of Food and Beverages, Alghanim Industries. “Brazen has won multiple awards for its campaigns but is also renowned for being results driven. We’re really excited to be working with such a talented agency moving forward.”
Louise Jacobson, Managing Director, Brazen PR, adds “We are absolutely thrilled to be working with such a legendary brand. Wendy’s is familiar to millions across the globe. We are really excited to be part of the next chapter in the company’s development here in the UAE.”