phocal Media launches new image collection

Dubai-based platform phocal Media has launched a new image collection, featuring African models, to help cater for local advertising agencies with clients in Africa. A regionally-authentic visual media specialist, phocal Media is currently best known for its arabianEye collection that covers the Arab world. The company also works with a portfolio of strategic international partners including Alamy, Splashnews, Reuters, and Magnum Photos. phocal’s new image collection has been launched with input from Onesizefitsnone, a platform aimed at helping marketers, brands and people understand Africa’s 54 unique countries, who assisted with art and cultural direction.

“We’re aware that an increasing number of advertising agencies in Dubai are picking up business in Africa but struggled to find relevant content for this growing market,” says Greg Aslangul, Managing Director, phocal Media. “We’re always gathering feedback from the local creative community and having seen Onesizefitsnone present at the Dubai Lynx in March, this further highlighted the lack of authentic, relevant content when it comes to African imagery. We’ve started producing content for the Nigerian market and, based on the response, we will look to create further shoots for the Kenyan and Tanzanian markets.”