Nick Cooper – The Media Network

Nick Cooper joins Seven Media

August 11, 2014/0 Comments/in Movers & Shakers /by Team TMN

Nick Cooper has joined Seven Media as Director, working across the Abu Dhabi and Dubai offices. Prior to this, Nick held the position of Head of Corporate Communications at Middle East Communication Network (MCN) looking after its 13 agency brands. Having joined Seven Media as the third Director alongside founders Matt Slater and Gregg Fray, Nick will be responsible for key clients, content and campaign direction, as well as business development and project management.

“I have watched Seven Media grow over the past five years, and am delighted to be joining as the agency continues on its next phase of expansion,” says Nick. “Seven has a proven track record of success for its wide range of lifestyle, business and government clients and I look forward to working with such a professional team.”

MRM//McCann lands Ecco account

July 10, 2014/0 Comments/in Account win /by Team TMN

MRM//McCann, part of McCann World group, has won the regional digital account for Ecco. Effective immediately, MRM//McCann will be responsible for Ecco’s digital production throughout the Middle East and North Africa, as the Danish brand looks to expand its market share in the region. With Ecco’s regional headquarters located in Dubai, the brand is currently present in 10 markets via a network of more than 55 stores across the MENA region.

“The MRM team is always extremely helpful and supportive,” says Chivonne Williams, Creative and Digital Marketing Coordinator, Ecco. “With great attention to detail and the ability to give dependable advice and explanation, we have been able to achieve great results with the aid of their professional team.”

James Gaubert, General Manager of MRM//McCann Dubai adds, “We are delighted to be partnering with a brand that has such a global presence, and we look forward to working with the Ecco team closely on this exciting project, helping to take its digital agenda and consumer reach to the next level.”

FP7/DXB wins Arla Foods account

June 15, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has signed the creative advertising account for Danish dairy cooperative, Arla Foods. Effective from July 1, 2014, FPY/DXB will oversee the communications for Arla Foods’ four main brands – Arla, Lurpak, Castello and Dano – across the MENA region. Established in 1880, Arla Foods has more than 12,000 current owners based in Sweden, Denmark, the UK, Germany, Belgium and Luxembourg, with each owner granted a vote in the cooperative democracy.

“FP7 impressed us from the very beginning,” says Kristian Lerche Nielsen, Regional Director of Marketing, Arla Foods. “It was apparent through the whole process that they have the insight, creativity and market intelligence to be our strategic partner. The agency will enable us to reach our objective of doubling our branded business in the MENA region, and initiating our partnership with FP7 is a very exciting prospect.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are absolutely delighted with this major win and so proud to partner with Arla Foods. We hope to further support all these brands with strategic channel communications and make them even more relevant through ‘truths’ that only these brands can claim. Here’s to the start of a great partnership.”

UM Dubai wins B4U Aflam media account

March 3, 2014/0 Comments/in Account win /by Team TMN

B4U Aflam, the Arabic-language Bollywood film channel, has announced UM Dubai as its new media buying agency for the MENA region. B4U’s decision to appoint UM Dubai was due to the agency’s scale and expertise in the media communications industry, as well as its global reputation and capability in providing strategic marketing and an array of proprietary tools in order to maximise target reach and brand presence.

B4U’s alliance with UM Dubai will not only help the network to grow in the MENA region, but will also help bring B4U Aflam closer to its target audience, the local Arabic population, through tactical planning and innovative thinking. With a new look and fresh packaging to launch in forthcoming weeks, the affiliation has come at an extremely exciting period for the channel.

“B4U are thrilled to be working with UM for our media buying. When selecting a media buying agency, we wanted to appoint a company that we knew we could trust to not only deliver but to also help us evolve, develop and grow in an ever-changing market,” says Ashok Shenoy, B4U Aflam’s Head of International Business. “We have confidence that with their extensive knowledge, expertise and networks UM will help us achieve our goals in the Middle East.”

Zubair S. Siddiqui, Managing Director of UM Dubai adds, “With perhaps one of the most extensive Bollywood libraries, B4U Aflam is uniquely positioned to satisfy the burgeoning needs for Asian content within the Arab diaspora and we are proud to have been given this opportunity to partner with them across the region.”

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Nick Cooper joins Seven Media

MRM//McCann lands Ecco account

FP7/DXB wins Arla Foods account

UM Dubai wins B4U Aflam media account

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