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arabianEye partners with PA Images

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Dubai-based creative resource, arabianEye, has secured a new, exclusive partnership with PA Images in order to represent its image library in the MENA region. The deal will give arabianEye’s clients access to over 11 million images on-line, supported by an archive that dates back to the 1860’s. arabianEye will also be giving PA Images access to a selection of its exclusive Middle Eastern library, which has grown over the last ten years to include over 90 thousand images and footage clips from a network of local contributors.

“As the leading image and footage library in the Middle East, arabianEye has a track record in providing premium content and partnering with the best companies in the industry,” says Greg Aslangul, General Manager, arabianEye. “PA Images is an important addition to a group of strategic international partners that includes Alamy, Splashnews, Reuters and Magnum Photos.”

Stephen Munday, Managing Director, PA Images, adds “PA Images is delighted to be partnering with arabianEye, introducing PA Images’ renowned daily UK News, Sport and Entertainment imagery and our extensive historical archive to their customers in the MENA region.”

AdFalcon and Rubicon Project form new partnership

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Mobile advertising network and data platform AdFalcon has formed a strategic partnership with global automation technology provider Rubicon Project to launch a new local mobile advertising exchange in the Middle East and North Africa (MENA) region – AdFalconX. The new partnership will offer a potfolio of advertising inventory for mobile aiming to offer the best ROI for media agencies, advertisers and publishers.

“We are thrilled to announce this strategic partnership – the first of its kind in the region,” says Wael Quader, CEO and Co-Founder, AdFalcon. “Rubicon Project’s technology will diversify AdFalcon’s offering and enable programmatic buying of our inventory, providing our advertisers and publishers with multiple options and targeting capabilities to deliver the best results.”

Julien Gardès, MD, Southern Europe and MENA, Rubicon Project, adds “AdFalcon has established itself as the mobile advertising leader in its region. Our own pedigree in automated digital advertising now spans across all devices and joining forces with AdFalcon will ensure that AdFalconX is the most premium offering that we can deliver to publishers and advertisers alike.”

 

twofour54 and MEPRA sign memorandum of understanding

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twofour54 and the Middle East Public Relations Association (MEPRA) have signed a memorandum of understanding with the aim of increasing collaboration in order to support the growing PR industry in the UAE. Maryam Al Mheiri, Acting CEO, twofour54 and Brian Lott, Chairman, MEPRA, signed the agreement which will see twofour54 assist MEPRA’s industry-building activities such as networking and professional development opportunities for members, through twofour54’s network of over 100 PR and marketing services companies.

“Supporting the communication and PR sector is a vital link in the media industry value chain for its significant impact on a regional and global level,” says Maryam. “twofour54 is home to a number of leading international communication companies who work closely across the media sector. By showing our support we aim to assist MEPRA and its members to contribute to Abu Dhabi and the UAE’s reputation internationally.”

Brian adds “twofour54 is widely recognised as the leading hub for the sector in Abu Dhabi and is one of the industry’s key strategic partners. It is home to a number of PR agencies and a centre for creative content development. It’s the perfect place to host events such as MEPRA Connect, at the cross-section of creativity, professionalism and public relations.”

New PR auditing services at CTT Consulting

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UAE- based PR & communications agency, CTT Consulting PR & Media Communications has partnered with Circle Hospitality Consulting. This new business alignment will mean that CTT Consulting will now be offering PR auditing services across a wide range of business categories. This new service will assist companies who wish to reassess the effectiveness of their internal PR departments, are looking for a fresh approach to PR or for companies who are interested in establishing a PR department.

“We are delighted to be working alongside the experienced Circle Hospitality Consulting team to promote new short-term consultancy services to hotels, restaurants and other businesses in the UAE,” says Caroline Tapken, Managing Director, CTT Consulting. “Specialising in hospitality from concept, pre-opening and operation to sales, marketing and efficient revenue generation, our combined expertise extends to restaurant launches, sporting events, exhibitions, FMCGs and technical/telecommunications.  Public relations is relevant across all business, particularly in a challenging business environment, and a fresh perspective from a different industry can be extremely productive.”

Dubai Lynx to partner with Twitter

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The Dubai Lynx International Festival of Creativity has formed a joint partnership with Twitter, which will see the launch of the first Twitter Live Young Lynx Competition. Building on the young talent opportunities available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency, leveraging the speed of social and digital. The Dubai Lynx International Festival of Creativity takes place between March 6 and March 8, 2016, culminating in an awards ceremony where the winners of Twitter Live will be honoured, on March 9, 2016.

“Social networks are an integral part of our industry today and Twitter is truly a global platform,” says Emma Farmer, Festival Director, Dubai Lynx. “The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, this is what drives Dubai Lynx to continue to invest in diverse young talent.”

Frederique Covington, International Marketing Director, Twitter, adds “From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source and live, as it unfolds. As such, the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow the amazing creativity in the region.”

Sharjah forms Strategic Partnerships

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The Sharjah Chamber of Commerce and Industry (SCCI) has forged a number of partnerships in order to draw attention to the cultural enrichment of Sharjah. Through these partnerships, SCCI will collaborate with Twitter, Forbes Middle East, Brag Events and Careem in order to raise awareness of the Emirate as a destination for entrepreneurs as well as established businesses.

“Sharjah’s strength has always come from the people who share a love for the city, so it’s only natural that we continue to encourage business opportunities and economic growth as we strive to build the next entrepreneurial ecosystem in the Emirate,” says Sara Al Madani, Sharjah Chamber of Commerce and Industry Board Member and Member of the ShjSeen Board of Trustees. “This is the first time a Government organisation in Sharjah has partnered with a company like Twitter. Having the best online engagement ranks high on our strategy and our partnerships with Twitter, Careem, Brag and Forbes will give us the means to share with the world what Sharjah fans already know.”

Kinda Ibrahim, Director of Media Partnerships, Twitter, adds “We are excited to work with the Chamber of Commerce to leverage Twitter’s real time, conversational and public network. This partnership will help the Chamber of Commerce connect with people in the UAE and across the world, as well as highlight Sharjah as a centre of excellence for business in the UAE.”

Dubai Lynx to launch Lynx Live

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The 10th annual Dubai Lynx Festival, taking place between March 6 and March 9, 2016, will see the launch of Lynx Live – a new initiative that will bring live festival content to the world through TV.AE. A regional online content platform launching on March 1, 2016, TV.AE will broadcast one live seminar from each day of the festival. The daily session will be determined by a people’s vote, which will invite the industry to vote on the seminar that they most want to see. From January 31, 2016, voters will have two weeks to decide which sessions they want to watch from the Inspiration Stage, additionally, one session per day from the Arabic stage will be available to view post-event.

“Nearly 2,000 delegates experience Dubai Lynx every year but we know that there are many more who would like to be there but can’t,” says Emma Farmer, Festival Director, Dubai Lynx. “Together with TV.AE, we want to support the industry by giving a bit of the Festival back. We have a wealth of outstanding regional and international speakers, all delivering valuable insights on creativity and the industry. We want everyone to benefit and get inspired.”

Marwan Saab, General Manager, TV.AE, adds “We’re very excited about this partnership, one of the key reasons we’re launching TV.AE is to celebrate and support the incredible diversity and talent that exists in our region. The partnership with Dubai Lynx, the region’s premier creative festival, is a perfect match.”