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Whatson.ae goes live

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Motivate Publishing has today increased its online presence with the launch of WhatsOn.ae. The platform, which bills itself as the go-to guide for expert opinion, insider info, news, reviews, entertainment, competitions and more, will complement the print magazine, while offering its own unique content.

“We’re really proud of what we have created, especially with the launch campaign which celebrates 35 years of Dubai (http://whatson.ae/dubai/knowledge/3081/35-years-of-whats-on-dubai/),” says Matthew Fortune, WhatsOn.ae’s Web Editor. “As the longest-running entertainment magazine in the region, we’re  in a unique position at having watched this incredible city grow into the exciting hub it is today. We hope this is shown in the engaging content we have delivered on WhatsOn.ae. Long may our – and the city’s – expansion continue.”

Forbes ME to celebrate Global Meets Local study

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Forbes Middle East is to hold a grand celebration party tomorrow evening to recognise the significant impact made by the MENA region’s leading executives, which is revealed in its “Global Meets Local” study of the talent leading the MENA operations of some of the most renowned global corporations. The study includes the top 100 CEOs, directors and executive management driving the regional success of global corporations with established bases in the Middle East and North Africa.

“This study honours the region’s impressive talent pool heading up the MENA operations of global corporate powerhouses,” says Forbes Middle East’s Editor-in-Chief, Khuloud Al Omian. “These individuals and the companies that they are driving into the future are playing a vital role, not only in ensuring the success of their corporations, but that of their national and regional economies too.”

With the prestigious FORBES Global 2000 — a ranking of the biggest, most powerful, and most valuable publicly listed companies in the world — as a basis for research, the findings of Forbes Middle East’s innovative study highlight the significance of the MENA region and its top executives on the global corporate stage. The study culminates in a ranking of the top 100 MENA-based business leaders and executives at the helm of their companies. Complementing the ranking is a stellar lineup of 20 well-established professionals who, although yet to complete 12 months in their roles, boast impressive track records in their respective industries.

Style.com/Arabia Men launches

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Style.com/Arabia Men has launched as an online publication dedicated to gentlemen of the Middle East. Encompassing a broader, more diverse set of topics than the women-focused Style.com/Arabia, the new gent’s portal will cover style, culture, design, gadgets and gear.

“We believe that men in the region have long been deserving of a publication that understands their evolving interests,” says Shashi Menon, CEO & Publisher, Style.com/Arabia. “Style.com/Arabia Men will be the definitive guide on how to live as a sophisticated, modern man in the Middle East, underpinned by the distinctive Style.com/Arabia voice, perspective, and approach.”

As with Style.com/Arabia, the new men’s site is available in both English and Arabic language. Visit www.arabia.style.com/men/ to learn more.

New platform set to transform taxi advertising

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Taxi Media Middle East is to soft launch its new state-of-the-art touchscreen technology for taxi advertising in late November. The advertising platform is set to transform taxi advertising effectiveness through the means of time based, location based and real-time updates allowing advertisers full control of their content.

Taxi Media Middle East has the exclusive rights to the Middle East for the world’s largest taxi media platform. Currently operating in Hong Kong, Mainland China and Canada, with further expansion to Australia, South Korea, Vietnam, France and Germany planned in 2014, the units are heavily patented and have won many awards for their advances in technology.

The soft launch will roll out across 7,146 taxis in the Abu Dhabi Emirate involving Emirates Taxis, Cars Taxis, Arabia Taxis, National Taxis, Tawasul and Al Ghazal Taxis. The official launch is set for January 2014, with expansion into other Emirates and countries within the region planned later in 2014.

Insignia Worldwide launches new PR division

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Branding and communications agency, Insignia Worldwide, has today launched its new PR division, Insignia PR. The Dubai-based agency will provide representation for destination brands, including international hotel groups, boutique properties, leading restaurants and lifestyle venues and the arts and culture segments.

“We speak the language of travel and lifestyle fluently as we understand consumer dynamics, key feeder markets, seasonalities and segmentation,” says Founder & CEO, Gaurav Sinha. “When you complement this knowledge with our insights about the region, our ability to influence media as well as the market, and our imagination to deliver creative and compelling messaging platforms, you have a refreshing new perspective on PR services.”

At the helm of Insignia PR is Director, Gabriela Asquith, who adds: “Our foremost strength lies in our international media relations, promoting homegrown brands across the world and connecting international brands to this region.”

The Entertainer mobile App now live in UAE

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Discount voucher publisher, The Entertainer, has announced its highly anticipated mobile App is now live in the UAE, with the wider GCC to follow in the coming few days. Founded in 2001 as a Dubai-based discounted dining and activity guide, The Entertainer has now grown into a successful international company distributing 2-for-1 offers across 24 destinations throughout the Middle East, Asia, Africa and Europe.

The App will run alongside the printed publication and will offer customers 2-for-1 offers on the best restaurants, cafes, spas, nightspots and attractions.

For further information, visit www.theentertainerme.com

Will Rankin confirmed as Editor of Diners Club

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Will Rankin has been confirmed as the new Editor of Diners Club Magazine, an exciting new upmarket lifestyle magazine aimed exclusively at Diners Club’s 15,000 regional members. Will, who has been a journalist for twenty years, was previously launch editor of The Oath magazine, and is currently a freelance Editor who works across a number of titles including his own lifestyle website, Middleeastliving.com.

Will aims to encapsulate Diners Club ‘Belong’ philosophy by writing about lifestyle matters such as fashion, travel, motoring and fine dining… interviewing movers and shakers, explaining what it means to be part of the exclusive global club that is Diners Club.

“I launched Banker Middle East, so while I have financial understanding, this is surely a dream job for any journalist and includes the sexy end of the financial world,” says Will. “It should be a great read, and fun to compile. The publisher has massive enthusiasm, creativity and deep faith in the magazine.”

Contact will at will.rankin@cre8network.com

Starcom MediaVest Group launch Zero Dot

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Starcom MediaVest Group (SMG) announced today that it has launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content.

Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, the unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens—social and participatory at the core. Designed to work quickly, in an integrated fashion with a fast, agile process, Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.

“Consumers are at the centre of everything we do,” says Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyse speed to market so brands can engage today’s consumers in the moment.

Zero Dot will collaborate with all SMG agencies and Centres of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.

Oryx Gulf Media launch L’Officiel Hommes

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Oryx Gulf Media, publisher of the L’Officiel group of titles and BBC Top Gear, has announced the official re-launch of L’Officiel Hommes Middle East, the leading men’s fashion magazine published by Les Editions Jalou. Available in both Arabic and English editions, the bi-annual magazine will have a print run of 55,000 copies and will be available across the Arab world.

“L’Officiel Hommes is an iconic French magazine with various international editions and it is with a great sense of pride and accomplishment that we add the Middle East to Jalou’s growing footprint across the world,” says Souha Abbas, Publishing Partner and Group Editorial Director at Oryx Gulf Media. “We have assembled an incredibly talented and seasoned team to bring this magazine to life and remain confident that it will satisfy the market’s hunger for a dedicated men’s fashion magazine of international calibre but with local sensibility.”

The launch issue includes interviews with Dean and Dan Caten of Dsquared2, Michael Kors, Emirate film director Abdulla Al Kaabi and London-based menswear designer Khalid Al Qasimi with exclusive Robert Pattinson photographs by Nan Goldin courtesy of Dior Parfum for the new Dior Homme fragrance campaign. Various writers of the French and Italian editions have also contributed to the debut issue.

“This is an interesting and exciting era for men’s fashion and the re-launch of L’Officiel Hommes Middle East could not have come at a more poignant time,” expressed Hassan Al-Saleh, Chief Editor of L’Officiel Hommes Middle East. “We are incredibly proud of our launch issue. The content is editorially stimulating and visually captivating.”

Oryx Gulf Media first re-introduced the women’s fashion title L’Officiel in April of this year, followed by the L’Officiel Kids supplement. The Dubai-based publisher plans to launch L’Officiel Art Middle East in November.