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AVIAREPS launches global PR platform

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AVIAREPS, a global leader in tourism, aviation, hospitality and trade promotion representation, has launched a Global Public Relations Platform specifically tailored for tourism, hospitality, airline and trade promotion entities seeking economical PR solutions. The platform, launched at the International Tourism Trade Fair (FITUR) in Madrid, Spain, provides effective brand, product and service awareness activities among key industry players around the world, and is unique for the level of professional, multi-lingual PR services provided, the international outreach achieved, and the economic value at which the service can be provided.

“The AVIAREPS Global PR Platform now makes it economically viable for all tourism and hospitality entities big or small to have a truly international PR footprint,” says Michael Gaebler, Chairman & CEO AVIAREPS Group. We are able to offer such a professional yet economical PR service where others can not, as our offices around the world are self-owned, the professional skill sets we hold are in-house and not outsourced, and because of our tourism and aviation specialisation, each of our offices are naturally in regular contact with the local travel trade and industry related media in each of their markets of expertise.”

Through the AVIAREPS Global Public Relations Platform, press releases and key messaging are translated into nine key languages and disseminated to the tourism, aviation and international trade promotion industries’ key media by each of the 46 AVIAREPS offices around the world. Media clippings of the exposure achieved from each of the markets are also provided along with an overview of total PR values achieved on a monthly basis.

Team start work on Women’s Health Middle East

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The Women’s Health Middle East team have now commenced work on the new ITP Consumer-run publication, with Yi-Hwa Hanna taking the reins as Editor-in-Chief. Previously Deputy Editor of Good Housekeeping, Yi-Hwa will be joined by ex-Shape Editor, Ashley Lane, after the title ceased publication in December. Gareth Lloyd-Jones is publisher and will oversee all commercial opportunities for the brand. The first edition of Women’s Health Middle East will hit the newsstands on March 1, 2014.

While the publication will focus on health, nutrition and fitness, the women’s glossy will also cover fashion, beauty, advice, travel, food and lifestyle.

ITP Consumer launch Arab Woman Awards KSA

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ITP Consumer has announced the launch of the Arab Woman Awards KSA 2014, which is set to take place on January 29, 2014.  Following the success of the Arab Woman Awards UAE, Qatar and Kuwait for five consecutive years, the organisers have introduced the first Arab Woman Awards KSA which will take place at a prestigious ladies-only ceremony at the Al Faisaliah Hotel Riyadh under the guidance of HRH Princess Reema bint Bandar Al Saud.

Launched in 2009, the Arab Woman Awards aim to provide a platform to raise public awareness of the significant achievements of Arab women. Since its inception, the awards have recognised over 170 accomplished females from sectors including business, education, art, literature, sport, fashion, health, humanitarian, media and entrepreneurship.

‘The launch of the Arab Woman Awards KSA is another exciting chapter in these awards,” says Sue Holt, ITP Consumer Deputy Manager Director. “Having visited the country for the first time recently I have already met highly educated, determined and successful women so am looking forward to working with the judges to showcase the wealth of talented women that Saudi Arabia has to offer.”

The Arab Woman Awards KSA 2014 is being hosted in partnership with the Abu Dhabi Tourism and Culture Authority, Sayidaty, Zahra Breast Cancer Association and Rawaj International.

Es’hailSat to launch operations on Es’hail 1

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Qatar-based satellite company Es’hailSat has announced commercial operations on its new satellite, Es’hail 1, will commence on December 30, 2013. The start of broadcast operations catering to the general public follows the commencement of Es’hail 1’s commercial service of the Al Jazeera Media Network channels in October.

Es’hailSat confirmed its sponsorship of the Qatar ExxonMobil Open 2014, which will coincide with live coverage on the Es’hail 1 satellite. The tournament, hosted by the Qatar Tennis Federation, will take place from December 30, 2013 through to January 4, 2014, and will be broadcast in high-definition across the Middle East and North Africa.

The satellite, launched in August from Kourou in French Guiana, will offer extended broadcast capacity of high-definition channels in the region. A second satellite, Es’hail 2, is due to launch in 2016.

Newgate Communications launches in AD

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Newgate Communications has opened its seventh overseas branch in 2013, with the launch of Newgate Abu Dhabi. The introduction of a branch in this region follows office openings in Hong Kong, Singapore, Sydney, Melbourne, Canberra and Brisbane.

The office is located within the Abu Dhabi Media Zone Authority and will be headed by Habib Bacha, who will liaise closely with Byron Ousey, Partner in the Newgate, London office. Habib has extensive consultancy experience in the region and has collaborated with Byron previously at Gavin Anderson.

“The UAE and the wider Middle East region is the land of opportunities,” says Habib. “Financial communication is a must, especially after the expansion of the regional banks and finance houses around the world. Newgate is an expert in financial communications with an experienced team who understand the local culture and the industry.”

Newgate Abu Dhabi has already won its first client with the launch of Eurisbank, an Islamic financial services group.

 

Conde Nast Traveller ME revealed at launch party

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The first issue of Condé Nast Traveller Middle East was revealed at the magazine’s launch event, held at the Conrad Dubai last night. The event was attended by over 500 VIPs, including CEOs, Managing Directors, and heads from leading travel, tourism and public sector organisations in the Middle East. The winners of the inaugural Condé Nast Traveller Middle East Readers’ Choice Awards were also revealed and awarded at the event.

“The Middle East edition of Condé Nast Traveller is the eighth in the world, and will stand out as being uniquely curated to speak to this audience,” says Rhea Saran, Editor in Chief of Condé Nast Traveller Middle East. “The launch cover works as a sneak peek of what to expect: Condé Nast Traveller Middle East will be luxurious, glamorous and fashion forward while still being the ultimate authority on travel lifestyle.”

Arab Publishing Partners (APP), part of the ITP Group, the Gulf region’s largest consumer and business magazine publisher, and Condé Nast International, launched the international luxury travel title Condé Nast Traveller Middle East. The magazine is APP’s first publication under licence agreement with Condé Nast International.

Winners of the Condé Nast Traveller Middle East Reader’s Choice Awards were also announced at the launch event on December 4, 2013. The best brands and personalities from Middle East and International travel were awarded in 14 readers’ choice categories, including Best City, Best Country, Best Airline (leisure and business), Best Hotel (leisure and business), Best Spa, amongst others. The readers’ choice awards were voted for online by audiences from the Middle East and the results were audited by BPA Worldwide. Emirates Airlines won both the award categories for Best Airline – Business and Best Airline – Leisure, while the Burj Khalifa was voted as the Best Tourist Attraction in the Middle East. Dubai won the Best City – Middle East award while the French capital, Paris, was voted as the Best City – International by travellers from the Middle East. Dusit Thani, Maldives was voted as the Best Hotel – International, and Atlantis The Palm, Dubai won the award for the Best Hotel in the Middle East.

Congratulating the winners, Rhea Saran said, “For over 25 years, the Readers’ Choice Awards have been setting the standard for the tourism and hospitality industries around the world, and tonight we added important votes from the Middle East into the mix. I’d like to congratulate all the winners of tonight’s awards – the first for and by the region.”

New bi-monthly magazine for Al Ghurair Centre

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Newly renovated shopping complex Al Ghurair Centre, Deira, has launch a new bi-monthly magazine, Al Ghurair Centre Magazine. Targeted at community shoppers, art and culture lovers, foodies and those who appreciate design, the title will have a print run of 10,000 and will cover art, culture, food and retail.

“We are delighted to work with Al Ghurair Centre to try to do something that is different to the conventional mall magazine, as Al Ghurair Centre is definitely not a conventional mall. There are a lot of interesting stories within the mall and in the mp3 dinle surrounding area and we love the fact that Dubai’s original mall has an original mall magazine.”

The Brand Foundation launches Start Big Initiative

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In celebration of Dubai’s World Expo 2020 success, UAE-based branding agency, The Brand Foundation (TBF) has launched its Start Big Initiative, designed to support entrepreneurs with limited capital brand their businesses in a world-class manner from the start.

“Having a strategically positioned, professional brand is often the difference between failure or success,” said Lisa Knight, Founder of The Brand Foundation. “Start-ups face stiff competition from more established competitors, and your brand presents a key opportunity to communicate your differences, maximising your competitiveness and shaping perceptions about who you are and what you do right from the start.”

As professional branding services are typically only within reach of start-ups with substantial financial backing, those with limited capital are left with a dilemma. TBF has devised an SME branding package that provides businesses with a branded toolkit of essential assets (such as a brand identity, website, corporate stationery) in order to excel quicker.

New Russian magazine to launch in UAE

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A new Russian language magazine is due to hit the newsstands this December called “Iskusstvo Zhit”, a direct translation of The Art of Living. The monthly luxury lifestyle magazine is intended for modern Russian-speaking residents of the UAE as well as Russian tourists. The title is published by the newly formed New Life Media Group, will be available in two sizes – regular and travel size – and will have a circulation of 15,000 issues per month.

“We are really excited that after a lot of hard work, Iskusstvo Zhit/The Art of Living is ready for launch,” says Dmitry Dolzhanskiy, Co-Founder of Iskusstvo Zhit/The Art of Living and New Life Media Group. “Our target is to promote the culture of the UAE for the minds of our readers and follow the social life of the UAE. The magazine’s appealing design and universal consumer topics position The Art of Living as a top quality publication for today’s consumer.”

Editor-in-Chief of the magazine and Co-Founder of New Life Media Group is Denis A.K who has worked for a number of publications in Russia such as Fashion Collection, Iskusstvo Potreblenia and Sobaka. The title will primarily target women and will cover fashion, beauty, celebrity interviews, bars, restaurants, gadgets, lifestyle and travel.