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M&C Saatchi PR expands into the UAE

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Public relations agency, M&C Saatchi PR, part of M&C Saatchi has opened its UAE offices as a part of its expansion plan into the region. The new PR division will increase M&C Saatchi’s existing businesses in the UAE and offer clients across the region a range of fully integrated creative communications services. The new launch will also see the appointment of Amy Brill to the role of Head of PR, having worked with clients such as Hilton, Kimberly Clark and Kenya’s Ministry of Tourism, Amy brings with her a solid background in brand and multi-markets. In her new role, she will head all PR operations at the Dubai and Abu Dhabi offices reporting to the Global CEO at M&C Saatchi PR, Molly Aldridge, as well as drive new business growth and ensure the delivery of quality and creative work.

“M&C Saatchi PR is a close-knit, yet truly global agency with expertise in delivering some of the industry’s best campaigns for the world’s top brands,” says Amy Brill, Head of PR, M&C Saatchi PR, UAE. “I look forward to bringing the same passion and energy that the global M&C Saatchi PR family is known for to this dynamic and fast-moving market. Watch this space!”

Debonaironline.com launches new look

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Dubai-based media company, Pinpoint Media Group has re-launched its men’s online lifestyle publication, debonaironline.com. The revamped website will include an expanded e-commerce platform to offer a range of clothing, footwear, accessory and grooming products. The platform will also feature a stronger synergy between the magazine’s editorial content and products in its online store for its readers, suppliers and advertisers to access from across the region.

“The website boasts of a carefully curated mix of items that fit the magazine’s DNA and align with its mandate of offering readers access to luxury lifestyle content and products,” says Darren Hodgkin, CEO, Pinpoint Media Group. “This means readers get the high-quality editorial content Debonair is known for supplemented by products related to the articles.”

One – Source launches in the UAE

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PR professional Sharon Fernz has launched new marketing and PR agency, One – Source in the UAE. With over 12 years of experience in the PR and marketing industry, Sharon previously worked in India with Lowe Lintas as Account Manager, at Ogilvy Public Relations as Account Coordinator and most recently in Dubai with RSA Logistics as Assistant Manager – Brand and PR. The Dubai-based agency will offer services that include media relations, strategic partnerships, brand sustainability campaigns, copywriting, content creation and concept development to clients across the UAE. The agency will also provide expertise, knowledge, ideas and advice to clients to enhance their brand equity and corporate reputation across the GCC region.

“Giving up a nine to five job to go out alone is a very overwhelming thought, but I have had so much support since I made the decision,” says Sharon. “I strongly believe in the quote ‘you never lose in business you either win or you learn’ – I am very excited to see what the future holds.”

New launch at House of Comms

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Dubai-based integrated communications agency, House of Comms has launched new creative division, experiential. The new division will focus on helping clients build their brands using non-traditional, high-impact and event management solutions. The launch of the new division will also see the appointment of Laura McCartney as Head of experiential, bringing with her over seven years of experience and having previously worked with Edelman Dabo as Account Director. In her new role she will work across House of Comms’ portfolio of clients and oversee the experiential operations as well as the development of creative strategies for the new division.

“The most successful campaigns I’ve worked on previously have been those where integration was at the heart of the project, allowing for the best possible results for clients,” says Laura. “House of Comms was a natural fit for me personally, where I can build on my experience with some amazing clients but also take on more truly integrated communications campaigns. I’m hugely excited!”

Paris Norriss launches new YouTube channel

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Founded by media personality, Paris Norriss, Guyindubai.com’s YouTube channel is now live. Featuring Paris himself, experimenting and trying out extreme sports and challenges in Dubai as well as covering the city’s top social events, the channel aims to serve as a guide for residents and tourists alike.

“I launched the Guy in Dubai YouTube channel to create a visual insight into the extreme and exciting side of Dubai,” says Paris. “No other city is quite as limitless and I’ve set out to capture this in an entertaining show that educates the viewer on how they can get involved and hopefully inspire people to tick items off their bucketlists.”

www.youtube.com/user/paznoz

AL Publishing launches online video channel

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Dubai-based Arabic publishing company, AL Publishing has launched new online video channel, al-video.com. al-video.com is an online portal that aims to enhance Arabic digital content by focusing on video coverage of news and events across various fields including business, technology, travel, hospitality, culture and arts across the GCC region. The new channel will also feature social responsibility initiatives and activities by non-profit organisations as well as exclusive interviews with top CEO’s across the region, technical reviews of several high-profile products and other cultural and social video reports.

“The success we have achieved in our first year affirms the vitality of the new publishing model we adopted, concentrating on B2B high quality Arabic content through six specialised portals and supported by a bilingual news wire platform,” says Ali Mohamad, CEO and Group Editor, AL Publishing. “AL Video is our eighth portal and the first of its kind in the region which reflects our commitment to high quality Arabic content.”

Soho Communications launches in the UAE

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PR professionals Peta Thorpe-Evans and Chloe Ragg have teamed up to launch new communications agency, Soho Communications. With experience in the PR and marketing industry, Peta previously worked as Marketing Director at Praias Boutique and recently as a freelance PR, Social Media and Marketing Consultant across a portfolio of clients such as MA Models, Lucia Clinic and Vii Dubai.

Chloe brings with her, experience in media and PR having worked with Gulf News Broadcasting, Time Out Dubai andcurrently as Managing Director of Fox and Hound Communications. The new agency will operate as a PR, social media and events consultancy with a focus on lifestyle and hospitality clientele across the UAE.

“We’re both really excited to announce the launch of Soho Communications in Dubai,” says Peta Thorne-Evans, Co-Founder, Soho Communications. “We’ve both been working separately across the hospitality and lifestyle division for quite some time and have seen a real opportunity to join forces and work together on offering clients a personal, in-house approach.”

Influencers.ae launches in the region

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New digital firm, Influencers.ae has launched in Dubai. Founded in the UAE, Influencers.ae is a digital company that offers an interactive platform for online influencer marketing and allows brands as well as agencies to discover, compare and book relevant influencers for effective digital campaigns across the GCC. The new digital company will also provide other marketing services such as content creation, product sampling and video production as an effective marketing tool for brands and agencies across the region.

“Digital spending is up, but marketers continue to spend on programmatic advertising even though they realise that the banner ad is dead,” says Clark Williams, COO, Influencers.ae. “Brands can now reach consumers with created or reposted content from relevant Influencers that their followers trust. A campaign can achieve mass impressions and a higher conversion rate for much less cost than other forms of digital advertising.”

Tanya Selley launches online business platform

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Tanya Selley, previously Editor of Business Insights magazine, part of Flip Flop Media, has launched online business news and current affairs platform, shh-business.com. With editorial experience in business and finance, Tanya launched the new platform to have a primary focus on the Middle East business scene and promote content through targeted advertising and social media networks. The new platform will also include global content and feature different categories such as business strategy, technology, lifestyle and news as well as weekly exclusive video interviews and in-depth features.

“The majority now takes news and information throughout the day from social media feeds and shh-business.com has been designed from the start with this in mind,” says Tanya Selley, Editor-in-Chief, shh-business.com. “We have on board an exciting team of writers, content creators and a clear marketing plan behind us focused on making this a big success.

The Fierce Walker goes live

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Dubai-based Style Curator and Digital Brand Consultant, Ryle Tuvierra has launched new fashion and lifestyle website, fiercewalker.com. Currently Social Media Marketing and Brand Supervisor at personal training and fitness centre, My30Minutes, Ryle’s new platform aims to introduce a new alignment for The Fierce Walker brand. The platform will focus on fashion with photoshoots showcasing an array of different stylists and photographers. Other features will include fashion week reviews and behind-the-scenes coverage, plus a lifestyle section that includes menswear, grooming and travel.

“My aim is to share my creativity – pushing the boundaries to blend my Asian roots with the Middle East aesthetic,” says Ryle. “With a focus on fashion and lifestyle, the new platform gives a new twist on what fiercewalker.com is all about.”