New Features Editor at NPI Media

NPI Media has appointed Stacey Siebritz to the role of Features Editor. Stacey brings experience from the publishing industry, having previously worked on What’s On Dubai and good magazine, part of Motivate Publishing. In her new role, she will work across NPI’s entire magazine portfolio in both print and digital edition including Concierge, client publications and business titles.

“After nearly five years in Dubai’s publishing industry, I’m looking forward to bringing what I’ve learned to my new role as Features Editor at NPI Media, working across a range of titles,” says Stacey. “I know there are some exciting new developments in the works and I’m thrilled to be a part of that growth.”

Hello! Middle East welcomes Sarah Jimaa

Sarah Jimaa has joined the Hello! Middle East team as Fashion & Beauty Editor. Having moved across from NPI Media, Sarah previously worked as Fashion & Beauty Writer on The Dubai Mall Magazine, Concierge Magazine, and contributed to the launch of

Handling all things fashion and beauty related, Sarah will now be covering trend reports, features and photo-shoots, across all three editions of Hello!Hello! Middle East, Hello! Indo-Arabia and Hello! Arabia – published by Arab Publishing Partners. set to go live in the UAE

From March 9, 2015, residents and visitors to the UAE will enjoy a new lifestyle service available online from, created as a hub for the destination’s best experiences – spanning activities, shopping, restaurants and places to stay. The company behind the concept – npimedia (NPI) – will introduce the platform to its clients on March 9, 10 and 11 at Reel Cinemas, Dubai Marina Mall.

Launching with over 50 premium brand partners and offering more than 100 high-end lifestyle experiences to its users, goes to market with the support of its exclusive launch advertising partner, Cartier.

“, is populated by fantastic media that includes video, a wealth of partner content that the user can book, a responsive site that works across screens and devices, a dynamic CMS that can be accessed by partners, a rewards programme and an aggressive marketing campaign to bring in users,” says Rob Nicholas, Managing Director, NPI. “, is like a department store that can change its shop window according to who is walking by – displaying products and services ideally suited to either the resident or the visitor.”

Ex-Chief Concierge of Atlantis, The Palm Dubai, Ankur Bagga is tasked with curating experiences that will meet the five-star expectations, and is supported by a team of relationship managers responsible for signing up new partners to the site.

“Although, is a new service, the concierge concept is not. When I saw what NPI was doing to bring the concierge to life on a digital platform I was blown away – and to be honest, so are most clients when we reveal the concept to them,” adds Ankur.

Residents and visitors can sign up to, from March 9, 2015.