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Grayling appoints new Design Director

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Global communications firm, Grayling has appointed Sajid Shafique to the role of Design Director. With over 20 years of experience in brand strategy, identity design and brand touchpoint design, Sajid worked with brands such as Fitch, Brand Union and Landor Associates before starting his own consultancy, BrandNew. In his new role, he will work closely with the team to create a new brand identity design for the Dubai Show Jumping Championship and develop as well as identify new business opportunities to expand the GCreative portfolio while directing the client services teams on branding, design and digital projects.

“We have been able to significantly expand our client base in 2017 and deliver a number of inspiring campaigns for our clients,” says Arian Hashemi, Managing Director, GCreative. “With the addition of Sajid to our all-star team, I am confident that we will continue to position ourselves ahead of the curve, despite the region’s dynamic and ever-changing landscape. We look forward to accelerating GCreative’s growth strategy in 2018 and the years to come.”

Luxury bridal publication goes live

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New bridal magazine, Dubai Wedding Planner – Insider has launched under the domain DWP-insider.com. With a focus on luxury bridal fashion, beauty, lifestyle and culture, as well as travel guides that will feature destinations for weddings and honeymoons, the online platform, will be complemented by an annual print magazine. The magazine’s print issue will be limited to 5,000 copies, which will be hand-delivered to its VIP readers and stocks will also be available in spas, golf and beach clubs, as well as selected first and business class lounges across the GCC.

The new launch sees the appointment of Aishwarya Tyagi to the role of Editor. Aishwarya, who has previously worked across media titles including MOJEH, Grazia Middle East and Masala!, will work across the magazine’s editorial content and contribute towards its development across the region.

INTEGR8 welcomes May Ghazawneh

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Dubai-based creative agency, INTEGR8 has appointed May Ghazawneh to the role of Senior Account Planner. With nine years of experience in marketing and communications, May most recently held the role of Project Analyst at Jawwal, where she worked across the branding, advertising and project management of the company. In her new role, she will oversee the direction of INTEGR8’s largest account, the Mall of Palestine and be involved in the overall campaign and budget planning process.

“I’m excited to join the agency at this stage and to be a part of growing its capabilities and portfolio,” says May. “I believe that when great passion meets the right opportunity, there’s no limit to creativity.”

Horizon FCB appoints new Executive Creative Director 

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Dubai-based advertising agency, Horizon FCB has appointed Bruno Bomediano to the role of Executive Creative Director. With 16 years of experience in advertising, working across global brands such as Nissan, Heineken and Fiat, Bruno most recently worked with Leo Burnet as Creative Director. In his new role, he will oversee the creative portfolio of Horizon FCB’s clientele across the Middle East and North Africa.

“It’s an honour to take on this role,” says Bruno. “I’m looking forward to working closely with Mazen and the Horizon FCB team, who are the absolute best in the business. Together, we’ll continue to build our creative product and create powerful creative solutions for our clients.”

MEED appoints new Oil and Gas Editor

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Dubai-based senior management media brand, Middle East Economy Digest (MEED) has appointed Indrajit Sen to the role of Oil and Gas Editor. With a Masters degree in English, Indrajit previously worked with Gulf Property as the Senior Sub Editor and most recently with Oil & Gas Middle East magazine as the Deputy Editor. In his new role, he will provide accurate insights about the regional oil and gas markets and contribute analysis articles while representing MEED and delivering sessions at conferences and seminars.

“Oil and gas has fuelled the ascent of the Middle East and it is the energy sector itself that is playing the crucial role of securing the region’s future,” says Indrajit. “It fills me with pride to cover this market and deal with numerous important stakeholders as part of my job. I consider it my privilege to be able to practice real journalism for a key economic sector.”

ASDA’A Burson-Marsteller makes new appointment

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Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has appointed Erica Alkhfaji to the role of Head of Finance Practice. Erica previously worked with FTI Consulting as Managing Director and most recently with EKP Consulting as Executive Director, where she worked with brands such as PwC, writing trade-related research reports and digital content, and Google to conceptualise and implement innovative projects. In her new role, she will manage specialist PR services including investor relations and communications surrounding transactions, IPOs, and regulatory filings as well as drive new business growth and manage relationships with blue-chip clients in the financial sector.

“With global players increasingly looking at the Middle East for growth, local firms looking at market listings and governments throughout the Gulf seeking to privatise large enterprises, the outlook for the already vibrant finance sector is extremely healthy,” says Erica. “I’m excited to be working with the team here in the Middle East in building on ASDA’A Burson Marsteller’s excellent reputation for providing world-class financial PR.”

Golin MENA appoints new Associate Manager

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Dubai-based PR agency, Golin MENA has promoted Audrey Fernandes to the role of Associate Manager. Having joined Golin MENA in 2016, Audrey most recently held the role of Public Relations Associate. In her new role, she will work with the technology team to design and execute strategic communication plans for Golin MENA’s key clients across the Middle East. She will also oversee the day-to-day PR outreach activities of the agency and manage spokesperson profiling as well as thought leadership content creation for high-level placements in the media to drive the information market.

“Being a part of Golin MENA, with a growing list of leading clients and an energised and creative team by my side, has been an enriching career experience,” says Audrey. “In my new role, I aim to continue to demonstrate my potential.”

Shayan Shakeel joins Arabian Business

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Arabian Business, part of ITP Media Group has appointed Shayan Shakeel to the role of Reporter. Having joined ITP Media Group in 2016 as Editor at Aviation Business, Shayan will now cover news on various subjects including technology, finance, aviation and emerging markets from across the GCC and wider Middle East, on the video, print and digital platforms of the weekly business publication.

Instinctif Partners welcomes Andrew Berridge

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International communications consultancy, Instinctif Partners has appointed Andrew Berridge to the role of Consultant. With over ten years of experience in strategic communications, content management and new business generation, Andrew most recently worked with Auxilium as Account Manager. In his new role, he will work across Instinctif Partners’ portfolio of clients including Emirates NBD Asset Management and National Bank of Kuwait, to manage its English language content and media relations with the regional and international press. He will also be responsible for the client’s annual report content creation.

“I am excited to be joining this dynamic team of young professionals and look forward to achieving many great objectives together,” says Andrew. “Instinctif Partners has an excellent reputation in the region and I am delighted to be able to contribute towards its success going forward.”

New Managing Director appointed at Cicero & Bernay

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Public relations consultancy, Cicero & Bernay (C&B) has promoted Tariq Al Sharabi to the role of Managing Director. Tariq most recently held the role of Director of Client Services, where he supported the agency’s expansion strategy and worked on delivering positive results for the clients. In his new role, he will continue to enhance the agency’s client services while adding value and further supporting their needs.

“I have been in the communications industry for over 15 years and for much of that time, C&B has been my home,” says Tariq.  “My main aim has been to unite our team and clients within a spirit of result-driven progress and proactivity, which has allowed us all to thrive in the competitive industry in which we work. It is a privilege to work alongside the C&B team and going forward we will continue to take C&B to the next level together.”