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New Brand Manager joins Think Liquorice

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Think Liquorice has appointed Mila Zafirovic to the role of Brand Manager. Having graduated with a degree in Arts, Culture and Media from the University of Groningen, Mila most recently worked with Vertigo Consultancy as Digital Marketing Specialist. In her new role, she will support the Think Liquorice team by providing brand-building strategies, managing the clients needs and securing strong relationships with the media.

“It’s a great opportunity to begin working with such talented and driven professionals,” says Mila. “I look forward to adding a different perspective and continuing Think Liquorice’s legacy of building secure relationships with clients and the media in the UAE.”

Umami Communications appoints new PR Account Manager

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Dubai-based PR and communications agency, Umami Communications has appointed Christina Mandody to the role of PR Account Manager. Christina previously worked with Wallis PR and most recently The Qode, and in her new role she will work with the company’s key clients and support the team within the region.

“I’m so excited to be working with the diverse team at Umami Communications and look forward to being part of the fast growth of the boutique agency,” says Christina. “The fresh and zesty approach that Umami uses towards the industry, coupled with an innovative and fun outlook on marketing and PR promises to be a truly dynamic and memorable experience for the incredible brands we represent.”

RBBi appoints new CEO

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Digital marketing agency, Red Blue Blur Ideas (RBBi) has promoted Caroline Dickin to the role of CEO. With over 12 years of experience in the digital and marketing sectors, Caroline joined RBBi in 2014 as Director of Media and most recently held the role of Managing Director – Performance Marketing and Analytics, where she drove a widespread digital transformation agenda across the UAE. In her new role, she will be responsible for the continuous growth and development of the agency and will report directly to RBBi’s board of directors, which includes the company’s founders, Devesh Mistry and Amol Kadam.

“I look forward to working more closely with the team at RBBi and to lay the foundation for continued digital excellence with a user centric approach,” says Caroline. “It’s an exciting time for RBBi and I welcome this opportunity to be part of its growth.”

Active DMC makes new promotion

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Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Yasser Zeriz to the role of Senior Account Executive. Having joined Active DMC in 2015, Yasser previously held the role of Account Executive, where he grew and supported the team in Arabic media relations. In his new role, he will continue to work with the team and take a deeper role in client management as well as digital strategy.

“Yasser has taken an impressive role in agency – quickly winning the respect of many of our clients,” says Lauren Brush, Senior Communications Consultant, Active DMC. “He is a pleasure to have on this team and we are very lucky to have him!”

Pinpoint Media Group welcomes Rob Chilton

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Rob Chilton will be continuing his role as Editor of Edgar Middle East after Pinpoint Media Group’s recent acquisition of Lux Media Group. Having joined the magazine in 2015, Rob oversaw its print and online editions, and also represented the title during a weekly radio slot on Dubai Eye. Rob will continue to work across Edgar Middle East’s print, digital and radio platforms, covering men’s fashion, restaurants, watches, travel, sport, film, grooming, motoring and culture.

Tonic International appoints new Managing Director

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Dubai-based independent creative agency, Tonic International has promoted Jacqui Hewett to the role of Managing Director. Having joined Tonic International in 2015 as General Manager – Media, Jacqui worked on transforming the agency’s media division into a fully-fledged digital operation. In her new role, she will oversee Tonic International’s group of companies across all departments, including branding, communications, digital and media, ensuring everyone works in an integrated way as one team. She will also manage the agency’s new focus and strategy to further build digital capabilities that will deliver a fully immersive experience for the clients and consumers.

“We have transformed our digital performance business over the last few years and our clients perceive us as true pioneers in this space,” says Jacqui Hewett, Managing Director, Tonic International. “Our fully integrated, end-to-end offering gives us the ability to guide our partners through the ever-evolving marketing environment, by ensuring that our team of experts across branding, advertising, digital and media are trained to focus on their business results.”

Rachel Lewis gets promoted at markettiers

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Broadcast and specialist agency, markettiers has promoted Rachel Lewis to the role of Account Manager. Having joined markettiers in 2017, Rachel most recently held the role of Senior Account Executive, where she supported the team with creative consultancy and worked with both PR agencies and clients across key projects such as the Guinness World Record breaking live stream for Al Marjan Island over New Year’s Eve. In her new role, she will be responsible for delivering quality video content and harnessing both agency and direct client relationships to deliver outstanding broadcast campaigns with content at their heart. She will also produce live streams, video news content, directing as well as managing film shoots and creating video content that mobilises audience behaviour and delivers a tangible ROI for clients.

“With a background in video production and PR, markettiers was a perfect fit for me right from the start,” says Rachel. “I’ve been lucky enough to work with some fantastic brands on some ambitious, innovative projects that have video content at the heart, from creating video news content to delivering outstanding international and regional coverage, to engaging with new audiences through video content on social channels. I truly believe that the media landscape is changing and I’m proud to be part of a forward thinking agency that specialises in the power of broadcast.”

Bruce Clay ME appoints new Managing Director

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Dubai-based digital marketing agency, Bruce Clay Middle East (BCME), has promoted Neal Patel to the role of Managing Director for the Middle East and Africa. Having joined the agency in 2016 as Head of Digital, Neal has over ten years of experience in the digital sector and has worked across clients within digital spaces, focusing on acquisition, retention and conversion for multiple verticals and territories. In his new role, he will lead the growth of the team and maintain the services provided to the existing clients, including Johnson & Johnson, LG Electronics and Apparel Group.

“I am really excited about taking up the role of Managing Director for the Middle East and Africa at BCME,” says Neal. “We have huge plans for 2018, but will always ensure we remain true to our core value of keeping the client at the centre of everything we do.”

Brazen expands Dubai team

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Dubai-based PR agency, Brazen has made two new appointments and one promotion following its expansion. Bronte Saulle has been appointed to the role of Account Executive, bringing with her experience in journalism and events planning. In her new role, she will look after the press office for clients including, The Walt Disney Company MENA and Atlantis, The Palm. Also joining the team is Noha Ghobrial, who will take the role of Social Media Executive, having previously worked across several F&B brands and most recently with Rotana Cinema TV. In her new role, she will look after social media for brands such as Wendy’s and Disney On Ice.

Basma Emad has also been promoted internally to the role of Senior Account Executive having most recently held the role of Account Executive, where she handled Arabic media and influencers. In her new role, she will continue work across the clients’ portfolio and provide support to generate results.

“2018 is already shaping up to be a great year for Brazen and I’m really excited to have Bronte and Noha on board,” says Louise Jacobson, Managing Partner, Brazen. “As a former journalist with some of the UK’s most respected publications Bronte brings with her an exceptional standard of writing and media relations skills and Noha brings diverse social media experience having worked with some of the biggest brands in the Middle East. I am also thrilled to promote Basma to the role of Senior Account Executive after her relentless hard work, dedication and passion.”

New joiner at House of Comms

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Dubai-based integrated communications agency, House of Comms has appointed Paula Peralta to the role of Account Executive. With over three years of experience across consumer lifestyle and corporate brands, Paula most recently worked with agencies in the UK and with accounts such as Brand USA, Philippines Department of Tourism and World Land Trust. In her new role, she will work with clients and support the team on campaigns within the UAE.

“I’m seriously excited to have joined such a dynamic and respected integrated agency, that works with incredible clients across a wide range of sectors,” says Paula. “I’m really looking forward to getting stuck in and supporting the team on campaigns across the region.”