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New Communications Director at TKD Lingerie

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GCC retail brand, TKD Lingerie has appointed Andrea Gissdal to the role of Communications Director. Previously Associate Director at Four Communications, Andrea will now manage all marketing and communications activity for the brand across the region.

“As TKD Lingerie has evolved as a brand, so has our need for strategic, on-brand communications,” says Kate Kikano, Owner, TKD Lingerie. “It is a pleasure to welcome Andrea to the TKD Lingerie team, and I am looking forward to working together as we face the next phase of our development.”

 

Grey Middle East welcomes new CCO

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Global communications agency, Grey Group has promoted Ali Shabaz to the role of Chief Creative Officer (CCO) for its Middle East offices. Previously CCO for Grey Group in Southeast Asia, Ali has over 20 years of experience as a Creative Director. In his new role, he will be based in Dubai and will report to Nirvik Singh, Chairman and CEO of Grey Group – Asia Pacific, Middle East and Africa.

“Ali is highly experienced and has tackled creative work across numerous industries and geographies,” says Nirvik Singh, Chairman and CEO, Grey Group – Asia Pacific, Middle East and Africa. “Under his leadership in the Middle East, we are looking to further bolster our creative output and Ali will play an instrumental role in this process. I am confident that he will bring the same dedication, vast knowledge and experience to his new role.”

Ali adds, “It was truly an honour to be leading the creative across Southeast Asia and working with some of the most talented people in the industry. I am excited about taking on the new role and creating brand experiences for our clients in the Middle East region.”

TOH welcomes new F&B and Hospitality Director

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Dubai-based PR agency, TOH PR has appointed Diana Ionescu to the role of F&B and Hospitality Director. Previously Marketing and Communications Manager for The Address Downtown Dubai and most recently for Burj Khalifa, Diana has over 10 years of experience in the hospitality sector. In her new role, she will oversee all PR operations across the agency’s portfolio of hospitality and F&B clients as well as manage a team of communications professionals.

“I’m thrilled to be joining TOH PR, a successful agency with a diverse portfolio of clients,” says Diana. “The team is fabulous, strong and motivated and I am delighted to be a part of them.”

Sophie Toh, Managing Director, TOH PR adds, “Our hospitality division includes a hard-won selection of names that we’re incredibly passionate and proud to be working for. When looking for someone to lead the team, it was important that they offered local experience with some of the best venues out there – and Diana fit the bill. She has an infectious drive and charm, mixed with outstanding experience and I’m looking forward to working closely with her.”

New CEO at El-Aidy

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Ali Samir El-Aidy, son of late Samir El-Aidy, owner and operator of El-Aidy for Press, Publishing & Media Production has taken on the role of Chief Executive Officer. In his new role, he will oversee the operations of the Egypt-based publishing house as well as two titles under it, Souk Al Sarayat and Sport & Luxury Boats Magazine.

Baroque Worldwide makes new appointment

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Dubai-based creative production company, Baroque Worldwide has appointed Filippo Spiezia to the role of Chief Operating Officer. With over 30 years of experience, Filippo previously worked with Publicis Modem in the UK as Art Director, Second Story Interactive Studios in the United States as Senior Interaction Designer and most recently with Digital Design Days in Italy where he worked as the Creative Director. In his new role, he will work closely with Baroque’s other partners and Co-Founders to oversee the company’s business operations and work towards increasing the company’s client base, as well as strengthen its core offerings.

“I strongly believe in elevating the art of storytelling through innovation and in the power of technology to enable us to communicate on a more human level,” says Filippo. “Technology has broadened the scope of personal interactions and I will be looking towards innovative interactive techniques to make human to human connections more engaging, enchanting and meaningful.”

Logistics News ME welcomes new Editor

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BNC Publishing has appointed Paromita Dey to the role of Editor for its B2B publication, Logistics News ME. With over five years of experience in the region, Paromita was most recently a Reporter at Construction Week, part of ITP Media Group. In her new role, she will be responsible for the content creation and design of the entire magazine as well as it’s development as a brand.

“I am really excited to join Logistics News ME as its Editor,” says Paromita. “It’s a new challenge for me and I definitely look forward to it. These are exciting times for the logistics sector in the Middle East with so much activity happening. Which will surely give me an opportunity to tap into these areas and create something engaging out of it.”

Motivate promotes Nyree McFarlane

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Motivate Publishing has promoted Nyree McFarlane to the role of Head of Digital Content. Previously Online Editor for What’s On Dubai’s digital platform, Nyree will now be responsible for the development and growth of all digital platforms for the publishing house, including whatson.ae, emirateswoman.com and gulfbusiness.com.

“I’m really excited to be able to help drive Motivate’s already excellent digital brands into the future, building agile, innovative, audience-loyal products that put story telling first,” says Nyree. “We already speak to a unique audience of a million people a month and I look forward to seeing the reach continue to build.”

New promotions at The Qode

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Dubai-based luxury PR agency, The Qode has announced three promotions within its communications team. Previously Senior Communications Executive, Gopika Madan will now take on the role of Associate Communications Manager. In her new role, Gopika will be responsible for the execution of strategic PR campaigns and maintaining relationships with existing clients as well as pursuing new business opportunities for the agency. Lyaila Mufti and Alessandra Battalia have been promoted from Communications Executives to the role of Senior Communications Executives. Lyaila and Alessandra will continue to contribute to the development of their existing accounts as well as contribute to research and proposals for new business opportunities.

New appointment at TishTash

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TishTash Marketing and Public Relations welcomes Charlotte Heckford to the role of Director of Strategy & Planning. Having previously worked with brands such as Reckitt Benckiser, PZ Cussons and LF Beauty, Charlotte has over 15 years of marketing experience in FMCG, health and beauty sectors. In her new role she will be responsible for strategic planning for all of the agency’s clients as well as supporting with new business and the development of the team.

“Charlotte is well placed to support TishTash and our clients into our next stage of strategic growth, and her rock solid FMCG and beauty marketing background make her the perfect addition to the team,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash Marketing and Public Relations. “I am excited to see what the coming months have in store with her on board as part of my senior management team.”

Disney makes new appointment

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The Walt Disney Company has appointed Helen Pickerill to the role of Senior Communications Manager. With 10 years of experience in PR and communications, Helen was previously Account Director at Grayling Middle East. In her new role, she will oversee PR and communications activities for all of Disney’s lines of business in the MENA region, which includes studio, retail and channel activities.

“The Walt Disney Company is the world’s most powerful brand, yet uniquely remains one of the most beloved,” says Helen. “I’m proud to be joining the Disney team here in MENA in what’s set to be an exciting year for the company across the region.”