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beIN named Broadcast Trendsetter of the Year

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Global network broadcasting, beIN has been named Broadcast Trendsetter of The Year 2016 at the BroadcastPro Middle East Summit and Awards held in Dubai. The awards recognised beIN for its continuous efforts in the media and broadcast industry to attract global partners to its platform and bring premium entertainment content.

“This award is a true reflection of beIN’s achievements and contributions to the media industry in the MENA region,” says Yousef Al-Obaidly, Deputy CEO, beIN Media Group. “In the past few months, beIN has truly emerged as a global media powerhouse that is focused on growth and customers. We thank the judges for bestowing this prestigious award on beIN.”

New advertising industry association launches

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New advertising industry association, Advertising Business Group (ABG) has launched to promote ethical and responsible advertising in the Middle East. Established as a self-regulatory body which includes Omnicom Media Group, Google, Choueiri Group and Facebook, ABG will also work with bodies in the region, such as the Dubai Chamber of Commerce and the International Advertising Association to encourage self-regulation among advertisers, agencies and publishers as well as provide consumers with the ability to challenge false or harmful advertising.

“Ethical advertising builds consumer trust in companies and brands, improving sales and strengthening the market share, while helping maintain a level playing field that is important for fair competition,” says Sanjiv Kakkar, Executive Vice-President, Unilever MENA, Turkey, Russia, Ukraine and Belarus and Chairperson, ABG. “Irresponsible marketing on the other hand damages consumer confidence and provides little or no sustained return on advertising investment. Responsible advertising benefits everyone – consumers, society and advertisers. This belief in responsible advertising and its benefits for consumers and the society has spurred the GCCs advertisers, agencies and media to establish the ABG.”

Bruce Clay Middle East opens new office

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Dubai-based digital marketing agency, Bruce Clay Middle East has launched its first office in Riyadh, Saudi Arabia as a part of its expansion plan across the Middle East. Following the launch of its new office, Bruce Clay Middle East has appointed Bassam Khaiwi as the General Manager of its Saudi office to help manage and expand operations for the agency in the country and build a strong team as well as offer regional and local clients personalised services to suit their requirements.

“We welcome the addition of Bassam Khaiwi to the Bruce Clay Middle East family,” says James Gaubert, CEO, Bruce Clay Middle East. “Bassam brings a wealth of experience and local knowledge to our team and we are looking forward to replicating our success in the UAE and go beyond that, in Saudi Arabia in the coming months.”

CNN launches new forum

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CNN hosts its first Middle East Business Forum this week at the Four Seasons, Abu Dhabi. The theme for the forum was Beyond Oil in the Changing World with over 350 members in attendance and started out with keynote speeches by former President of the European Commission, Jose Manuel Barroso and Mubadala’s Group Chief Executive Officer and Managing Director, H.E Khaldoon Al Mubarak. The forum served as a platform for discussions among key influencers in the Middle East in the field of business and will be aired on CNN International on December 9, 2016.
“This inaugural CNN Middle East Business Forum was a platform of informed and intelligent discussion amongst key influencers about the opportunities and challenges in the Middle East during a time of seismic change,” says Rani R. Raad, President, CNN International Commercial. “We are proud to have worked with our partners Mubadala and twofour54 to bring together news-makers, agenda-setters and business leaders for meaningful debates about what the future holds.”

Dubai Eye makes new appointment

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Dubai-based radio station, Dubai Eye, part of Arabian Radio Network (ARN) has appointed Robbie Greenfield to the role of Presenter and Senior Producer of radio sports show, Sports Tonight. With over 13 years of publishing experience, Robbie most recently worked as Editor of Golf Digest Middle East, part of Motivate Publishing. In his new role he will host the Sports Tonight show from 7pm – 9pm every weekday, delivering live coverage across all the region’s major sporting events.

“Having worked on Dubai Eye‘s sports output on a freelance basis for the past few years, the opportunity to take a full-time role came at the perfect time,” says Robbie Greenfield. “I’m really excited to hopefully play a part in growing the Sports Tonight brand and bringing sport in the region to life for the station’s listeners.”

MEPRA announces 2016 award winners

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Winners of the Middle East Public Relations Association (MEPRA) Awards 2016 were announced last night at the eighth annual awards event held at the JW Marriott Marquis. The ceremony recognised the most outstanding communicators for their best practices, which includes strategic approach, creative tactics and evaluation excellence. With over 240 entries, 17 notable winners were announced including Weber Shandwick MENA, winning Agency of the Year Award, Impact Porter Novelli, for the integrated Campaign of the Year and Atlantis the Palm, sweeping up the award for In-house Team of the Year. Other winners also emerging in multiple categories include Hill+Knowlton Strategies, Cicero & Bernay PR and Four Communications.

“We are thoroughly impressed by the superb level of creativity and innovation demonstrated in the entries that we have received for this year’s awards,” says said Brian Lott, Chairman, MEPRA and Executive Director of Communications, Mubadala. “It is with immense pleasure that we honour the crème de la crème of the regional communications industry tonight. We are confident that this can only raise the bar for everyone in the business as

PRCA MENA Awards 2017 now open for entries

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Nominations for the PRCA MENA Awards 2017, hosted by Public Relations and Communications Association Middle East and North Africa (PRCA MENA), are now open for entries. The deadline for the entries is December 13, 2016, with the finalists to be announced on January 4, 2017. The awards aim to recognise teams and individuals for campaigns that have taken place between November 1, 2015 to November 2, 2016, that can demonstrate strategy, creativity and originality across 12 categories including Best Integrated Campaign, Rising Star of the Year and Best PR Campaign: Media Relations. The winners will be announced at the awards ceremony to be held on February 8, 2017 at the H Hotel. Nominations for the awards are currently open and can be made through prca.mena.global/how-to-enter/.

“I am delighted that the first PRCA MENA awards are open for entries, celebrating excellence in PR and communications across the region,” says Leanne Foy, General Manager, PRCA MENA. “We have a range of new categories to bring to the region and entries will be judged by our international judging panel.”

Shortlist for ICCO Global Awards 2016 announced

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The International Communications Consultancy Organisation (ICCO) has announced the shortlisted nominees for ICCO Global Awards 2016. Taking place on December 1, 2016 in London, the award nominees include Cohn & Wolfe for ‘Regional Network of the Year – EMEA’, Instinctif Partners for ‘Regional Independent Constultany of the Year – EMEA’ as well as House of Comms and Grayling for ‘World’s Best PR Campaign – Media Relations.’

“The ICCO Global Awards is an opportunity for the PR and communications industry to showcase the way in which the discipline can achieve real results through powerful outcomes,” says Charlene Corrin, General Manager, International Communications Consultancy Organisation. “An international jury reviews campaigns and teams from around the world, with a true focus on measurement and effectiveness. This year a number of campaigns were entered from the Middle East region, but the stand out work which has made the shortlist came from Grayling and House of Comms, both members of PRCA MENA.”