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EDGAR Middle East relaunches online platform 

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EDGAR Middle East has announced the relaunch of its online platform, www.EDGARDaily.com. The men’s luxury lifestyle magazine will continue to provide daily content on all things people have come to recognise about the brand with Rob Chilton overseeing the brand as Editor.

“From day one I’ve tried to make EDGAR an accessible, unpretentious and stylish magazine for every man, whether they’re interested in the latest Aston Martin, Dubai’s hottest restaurant opening, Louis Vuitton’s freshest sneaker, Berlin’s coolest boutique hotel, or the new chronograph from Audemars Piguet,” says Rob Chilton, Editor, EDGARDaily.com. “EDGAR will continue to cover all the bases for men, delivering great stories from fantastic writers around the world, superb photography and interviews with inspiring men who have a story to tell.”

Initiative MENA appoints new Regional Business Director 

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Global media agency, Initiative MENA has appointed Ghayath Sioufi to the role of Regional Business Director. With over 18 years of experience working across various MENA markets, Ghayath worked with companies such as Starcom, du, Nawras and Mindshare. In his new role, Ghayath will serve key accounts and be responsible for driving the agency’s regional programmes across the MENA region.

“I am excited to have joined Initiative MENA in these interesting times of transformational changes in our industry,” says Ghayath. “I am sure that together with the team we will be able to lead this change in the market and confirm our role as key business and growth partner to our clients.”

The Sustainabilist launches online platform 

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UAE-based monthly magazine, The Sustainabilist launches its online platform. Launched one year ago, the print magazine has been a voice on sustainable issues for private and public sectors while also being the official sustainability magazine at the Water, Energy, Technology and Environment Exhibition (WETEX). The new online medium offers the latest news, interviews and editorial features across all sustainable topics and aims to work as a way to help connect the public to the media to contribute their own stories and ideas to the editor.

“As the most widely read green economy publication in the region, The Sustainablist is designed to educate, stimulate and encourage readers to invest in a sustainable future,” says Ivano Iannelli, Chief Executive Officer, Dubai Carbon. “Launching our online platform will ensure that we reach even more readers across the private and public sector, as well as engaging with the public on key sustainability issues that affect us all, and the solutions available to help us live a greener life.”

Not A Cliché launches in the UAE 

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New communications agency, Not A Cliché launches in the UAE. Founded by Duha Shabib, the agency aims to not only provide solutions but push the limits and boundaries of obtainable results. The agency will focus on providing public relations, social media, creative advertising and digital marketing.

“Understanding the importance of a 360-degree approach to communications, I wanted to create a hybrid agency providing the perks and tailor-made services that come with an independent and creative foundation yet achieve international results and exceed expectations,” says Duha Shabib, Founder and Managing Director, Not A Cliché. “We believe one team is a strong team and joining forces with clients enables us to not only dream big but achieve bigger.”

Omar Darwish, CEO, Not A Cliché continues, “Being part of a fast-paced industry, our main aim is to always set trends. Our team has extensive expertise in the region and we believe we are equipped to bring creativity to what we are trying to achieve.”

M&C Saatchi UAE welcomes new Head of Social Media 

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Global communications agency, M&C Saatchi UAE has appointed Mitch Williams to the role of Head of Social Media. With over five years of experience in social media branding, Mitch previously worked with Create Media Group where he held the role of Social Media Director and most recently worked with Serviceplan Middle East where he also held the role of Social Media Director. In his new role, he will set up and drive the digital and social media offering for the agency across all parallels of digital but initially focusing on content strategy development and creation.

“I have always been inspired by the great work done by M&C Saatchi both locally and globally, and now I have the opportunity to not only work within the agency but help build their digital offering,” says Mitch.

ASDA’A BCW wins 28 awards at International Business Awards 

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Dubai-based PR agency, ASDA’A Burson Cohn & Wolfe (BCW) has received a total of twenty eight awards at the International Business Awards that took place on October 20, 2018 at the InterContinental London Park Lane Hotel. The agency secured five gold, ten silver and twelve bronze medals in the PR category, including a gold for PR Agency of the Year for the Middle East region and a special award for Most Honoured Public Relations Agency.

“This year has been one of change and growth for us as an agency, both regionally and globally,” says Sunil John, Founder, ASDA’A BCW. “What remains consistent throughout is our endeavour to raise the bar of excellence within our industry. Our focus has always been on delivering the highest quality for our clients, and we’re delighted to have our team’s fantastic work and dedication recognised at such an esteemed international platform.”

Pinpoint Media Group welcomes Gareth Kurt Warren 

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Pinpoint Media Group has appointed Gareth Kurt Warren to the role of Head of Digital Strategy. With over ten years of experience in regional PR and journalism, Gareth previously worked with GNTECH.ae where he held the role of Launch Editor and most recently worked with Gulf News Guides where he held the role of Editor. In his new role, he will oversee the digital and social growth of magazines under the agency including Altitudes, Yachts Middle East, Debonair, Watch 1010 and La Femme, while also standing in as the Acting Digital Editor EDGARDaily.com.

“EDGAR is one of the oldest, most trusted and dependable men’s magazine in the region,” says Gareth. “It has had incredible editors and writers since its launch and it’s amazing to contribute to the brand’s growth. PPMG have a collection of amazing brands, well-respected print titles, and passionate Editors. Taking these brands to the next level, online, is going to be fun and quite exciting.”

markettiers MENA makes new appointment

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Broadcast PR specialists, markettiers MENA has appointed Lucy Davies to the role of Account Director. With over seven years within the agency in London, Lucy most recently worked with a variety of clients including DMCC, L’Oréal, Volkswagen and Audi. In her new role, Lucy will be responsible for overseeing client management, introducing new innovative routes to engage with audiences while driving the agency’s offerings when it comes to live streaming, video news releases and producing podcasts to mobilise audience behavior.

“After seven years being based in the London office, and supporting the UAE, I’m excited to make the move full time,” says Lucy. “It’s an ever changing landscape for PR professionals in the Middle East and I look forward to driving further growth and supporting the expansion in the region and beyond.”

Cheryl King, Managing Director, markettiers MENA, “Over the past few years Lucy has been supporting the MENA team from our London headquarters, and has been instrumental in helping to drive our growth as a broadcast specialist in region. Her relocation to Dubai is testament to her passion for the region and how she has quickly embraced the needs of the market, evangelising broadcast and its power to reach core and new audiences. We’re excited to welcome Lucy to our team on the ground as we continue to introduce and work with our clients on impactful routes to mobilise behaviour.”