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Verve makes new appointment

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Verve Marketing and Communications has appointed Hunaid Salim to the role of Senior Account Executive. With a Bachelor’s Degree in Media and Communications from Manipal University Dubai, Hunaid most recently worked with Verve as Account Executive where he had to focus fully on hospitality clients such as Le Meridien Dubai, Steigenberger Hotel and Four Points by Sheraton. In his new role, he will continue to develop press coverage strategies as well as digital visibility for clients while researching potential clients and pitching for new businesses.

“Ours is a niche agency, focusing on hospitality and luxury clients,” says Hunaid. “I am grateful for the support of our MD, Shamira Mitha and my team members who have all been a part of my growth in the dynamic PR landscape. I’m excited about the next chapter in my professional journey and look forward to the challenges that my new role will bring!”

Acorn Strategy makes new appointment

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Marketing and communications consultancy, Acorn Strategy has appointed Suzan Safah to the role of Senior Marketing Strategist. With a wealth of experience in strategy development, communications and marketing, Suzan has previously worked for a number of governmental institutions in Abu Dhabi where she was integral to a number of campaigns, brands and events. In her new role, Suzan will support the agency’s clients through insightful strategy, integrated marketing and communications planning.

“I am delighted to join the team at Acorn Strategy and look forward to supporting Acorn’s clients grow their businesses,” says Suzan.

Bruce Clay MENA makes new appointment

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Dubai-based digital marketing agency, Bruce Clay MENA, has appointed Emmeline Brown to the role of Client and Strategy Director. With a wealth of experience in client services, Emmeline most recently worked with Jumeirah Group, Omobono and McCann. In her new role, she will be responsible for leading client growth and strategy while playing a vital role in the agency’s growth ambitions.

“I’m delighted to be joining such a vibrant, enterprising team,” says Emmeline. “In an ever-crowded market, the current prosperity and future ambitions of Bruce Clay MENA really stand out. I’m eager and excited to bring my regional experience to the mix to help realise the company’s goals whilst continuing to deliver performance driven success to our partners.”

Spark Foundry partners with AstroLabs

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Spark Foundry, part of Publicis Media has partnered with AstroLabs. Founded in 2013, AstroLabs is a co-working agency and learning academy for digital technology companies in the UAE. The partnership will deliver a programme called Transformational Upskill to Spark Foundry clients across the region.

“Our partners and our talent are the two most important assets in our business and our partnership with AstroLabs was set up with the objective to nurture both,” says Alain Brahamcha, Spark Foundry MENA, CEO. “In today’s landscape we need to continuously evolve and acknowledge that the only constant is change.  Positive change which has put transformation as the core driving force behind the evolution of our clients’ business and ours.  I’d like to thank AstroLabs for their support and our client partners for acknowledging the importance of this collaboration and allowing us to be the catalysts in their business transformation.”

MENA Effie Awards winners announced

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Winners of the MENA Effie Awards has been announced following the conclusion of its tenth edition of the awards that took place on November 7, 2018. Held at Armani Downtown, the awards focused on bringing together agencies and clients from the regional industry to celebrate the best marketing campaigns. The awards saw special wins for FP7/DXB and FP7 MENA for Most Effective Advertising Agency Office and Network of the Year while other winners include Nissan for a Grand Prix Award for their #SheDrives campaign by TBWA/RAAD.

“We would like to congratulate all the entrants this year for their impressive efforts, hard work and resilience,” says Alexandre Hawari, Co-CEO, Mediaquest. “We are proud to celebrate our 10th anniversary this year and look forward to many more.”

Carat appoints new CEO

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Global media agency, Carat, part of Dentsu Aegis Network has appointed Ramzy Abouchacra to the role of CEO, Middle East and North Africa. With almost 20 years of regional experience, Ramzy previously held leadership roles at Starcom MediaVest and most recently at Initiative MENA. In his new role, Ramzy will support clients and be responsible for driving the development of the agency’s operations across all markets.

“I am excited to join Dentsu Aegis Network and lead the next wave of transformation in the region with Carat,” says Ramzy. “My decision to join Carat was driven by their passion, talent and clarity of purpose, which is supported by an integrated operating model that combines data and technology to build innovative media solution. The positivity, entrepreneurial spirit and determination of the agency are clear and immediately attracted me to the role. I am thrilled to be joining the team and hope to build on the agency’s success to date in delivering outstanding work for clients.

Tarek Daouk, CEO, Dentsu Aegis Network MENA, continues: “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services. I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses’.”