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LIGHTBLUE* appoints new Partner

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Dubai-based experiential agency, LIGHTBLUE* has promoted Craig Borthwick to the role of Partner. Craig joined LIGHTBLUE* in 2012 as Account Director and most recently held the role of Client Services Director, where he worked with brands such as Adidas, Heineken and Mercedes. In his new role, he will commit to offering brands an integrated approach with experiential marketing and help expand and build relationships with global brands.

“I will focus on solidifying LIGHTBLUE*’s position as a true MENA agency and fortify our relationship with global enterprises that wish to widen their reach across the region, while increasing our own offering with a regional focus,” says Craig.

UM MENA promotes Antoine Challita

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UM MENA has promoted Antoine Challita to the role of General Manager Dubai. With 12 years of industry experience in client development and business performance management, Antoine joined UM Dubai in 2013 as Regional Business Director. In his new role, he will oversee all key account teams and their operations as well as ensure the creation of strategies and business growth.

“Antoine’s aptitude and contributions have been invaluable and he embodies so many of the wonderful traits of our company,” says Zubair S. Siddiqui, Managing Director, UM UAE. “His innovative thinking and vision will continue to enhance the strategic direction, growth and profitability of our office, in line with UM’s credo of better science, better art and better outcomes.”

RBBi welcomes Ryan Garner

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Digital marketing agency, Red Blue Blur Ideas (RBBi), has appointed Ryan Garner to the role of Head of Paid Media. With a Bachelor’s degree in Computer Systems from the University of Limerick, Ryan worked in Dublin with iProspect as Paid Search Account Director and most recently held the role of Head of Paid Search before moving to the UAE. In his new role, he will be responsible for the media offerings and in delivering regular improvements to drive media performance.

“At RBBi our mission has always been to do the right thing and to help promote digital excellence in the region,” says Caroline Dickin, Managing Director of Performance and Analytics, RBBi. “We are really excited to bring Ryan on board with his wealth of experience and insight. We are confident that he is going to play a pivotal role in helping our current and future client partners drive their media performance.”