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Grayling appoints new Design Director

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Global communications firm, Grayling has appointed Sajid Shafique to the role of Design Director. With over 20 years of experience in brand strategy, identity design and brand touchpoint design, Sajid worked with brands such as Fitch, Brand Union and Landor Associates before starting his own consultancy, BrandNew. In his new role, he will work closely with the team to create a new brand identity design for the Dubai Show Jumping Championship and develop as well as identify new business opportunities to expand the GCreative portfolio while directing the client services teams on branding, design and digital projects.

“We have been able to significantly expand our client base in 2017 and deliver a number of inspiring campaigns for our clients,” says Arian Hashemi, Managing Director, GCreative. “With the addition of Sajid to our all-star team, I am confident that we will continue to position ourselves ahead of the curve, despite the region’s dynamic and ever-changing landscape. We look forward to accelerating GCreative’s growth strategy in 2018 and the years to come.”

Luxury bridal publication goes live

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New bridal magazine, Dubai Wedding Planner – Insider has launched under the domain DWP-insider.com. With a focus on luxury bridal fashion, beauty, lifestyle and culture, as well as travel guides that will feature destinations for weddings and honeymoons, the online platform, will be complemented by an annual print magazine. The magazine’s print issue will be limited to 5,000 copies, which will be hand-delivered to its VIP readers and stocks will also be available in spas, golf and beach clubs, as well as selected first and business class lounges across the GCC.

The new launch sees the appointment of Aishwarya Tyagi to the role of Editor. Aishwarya, who has previously worked across media titles including MOJEH, Grazia Middle East and Masala!, will work across the magazine’s editorial content and contribute towards its development across the region.

Briar Prestidge Consultancy launches in the UAE

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New personal branding agency, Briar Prestidge Consultancy launches in the UAE. Founded by Briar Prestidge, Editor-in-Chief of dealsinhighheels.com, the self-named consultancy aims to support entrepreneurs and business owners in marketing their product or service online. The agency will focus on providing personal branding strategies such as web design, business development, social media marketing, sales training and impression management.

“Many of our clients come to us as they know the importance of a personal brand yet find it daunting taking the first steps to put themselves ‘out there’ online,” says Briar Prestidge, Executive Director, Briar Prestidge. “We feel passionate to be supporting the entrepreneurs and business owners here in the region, contributing towards the growth of their business as well as their personal and professional growth as individuals.”

INTEGR8 welcomes May Ghazawneh

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Dubai-based creative agency, INTEGR8 has appointed May Ghazawneh to the role of Senior Account Planner. With nine years of experience in marketing and communications, May most recently held the role of Project Analyst at Jawwal, where she worked across the branding, advertising and project management of the company. In her new role, she will oversee the direction of INTEGR8’s largest account, the Mall of Palestine and be involved in the overall campaign and budget planning process.

“I’m excited to join the agency at this stage and to be a part of growing its capabilities and portfolio,” says May. “I believe that when great passion meets the right opportunity, there’s no limit to creativity.”