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MILLE goes live

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New online magazine MILLE has gone live under the domain MilleWorld.com. Founded by Sophia Guellaty, previously Editor-in-Chief at Style.com Arabia, the online platform aims to deliver a new approach to tackling the Arab identity through art, travel, beauty, fashion, lifestyle, technology and wellbeing. The new online magazine – which is available in Arabic, English and French – will focus on youth culture in the Arab world and aims to break down tired clichés.

Bruce Clay ME appoints new Managing Director

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Dubai-based digital marketing agency, Bruce Clay Middle East (BCME), has promoted Neal Patel to the role of Managing Director for the Middle East and Africa. Having joined the agency in 2016 as Head of Digital, Neal has over ten years of experience in the digital sector and has worked across clients within digital spaces, focusing on acquisition, retention and conversion for multiple verticals and territories. In his new role, he will lead the growth of the team and maintain the services provided to the existing clients, including Johnson & Johnson, LG Electronics and Apparel Group.

“I am really excited about taking up the role of Managing Director for the Middle East and Africa at BCME,” says Neal. “We have huge plans for 2018, but will always ensure we remain true to our core value of keeping the client at the centre of everything we do.”

Frankie Hales PR launches in the UAE

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New PR agency, Frankie Hales PR launches in the UAE. Founded by Frankie Hales, who most recently worked as PR Manager for Al Tayer Group, the agency has signed online shopping platform, Sprii.com as its first clients and will work to expand its reach across the UAE and wider Middle East region.

“Launching Frankie Hales PR is the perfect start to 2018,” says Frankie.  “Apologies for the ‘New Year, New You’ cliché but the New Year is as good a time as any to launch something new. I’m really excited about this new chapter!”

Brazen expands Dubai team

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Dubai-based PR agency, Brazen has made two new appointments and one promotion following its expansion. Bronte Saulle has been appointed to the role of Account Executive, bringing with her experience in journalism and events planning. In her new role, she will look after the press office for clients including, The Walt Disney Company MENA and Atlantis, The Palm. Also joining the team is Noha Ghobrial, who will take the role of Social Media Executive, having previously worked across several F&B brands and most recently with Rotana Cinema TV. In her new role, she will look after social media for brands such as Wendy’s and Disney On Ice.

Basma Emad has also been promoted internally to the role of Senior Account Executive having most recently held the role of Account Executive, where she handled Arabic media and influencers. In her new role, she will continue work across the clients’ portfolio and provide support to generate results.

“2018 is already shaping up to be a great year for Brazen and I’m really excited to have Bronte and Noha on board,” says Louise Jacobson, Managing Partner, Brazen. “As a former journalist with some of the UK’s most respected publications Bronte brings with her an exceptional standard of writing and media relations skills and Noha brings diverse social media experience having worked with some of the biggest brands in the Middle East. I am also thrilled to promote Basma to the role of Senior Account Executive after her relentless hard work, dedication and passion.”

New joiner at House of Comms

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Dubai-based integrated communications agency, House of Comms has appointed Paula Peralta to the role of Account Executive. With over three years of experience across consumer lifestyle and corporate brands, Paula most recently worked with agencies in the UK and with accounts such as Brand USA, Philippines Department of Tourism and World Land Trust. In her new role, she will work with clients and support the team on campaigns within the UAE.

“I’m seriously excited to have joined such a dynamic and respected integrated agency, that works with incredible clients across a wide range of sectors,” says Paula. “I’m really looking forward to getting stuck in and supporting the team on campaigns across the region.”