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MENA Digital Awards 2018 dates announced

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The fifth edition of the MENA Digital Awards (MDA) is set to take place on May 9, 2018 at the Westin Mina Seyahi. The event aims to honour and celebrate people as well as brands that are shaping the future of the communications industry through digital innovation and media from across the MENA region. The MDA has also opened entries for submission with the deadline on March 4, 2018 to be judged by a jury of digital experts from across the world.

“Year on year, the MDA sets a gold standard for digital and media excellence in the MENA region, acting as a catalyst for innovation, creativity and transformation in one of the world’s fastest-growing and changing industries,” says Najla Semaan Mazboudi, Founder, MDA and CEO, SpotOn Media Services and Events. “The MDA was launched to recognise and celebrate those responsible for creating digital marketing campaigns that have a real impact and drive our sector onto new heights, proactively endorsing digital as a worthy marketing channel.”

New promotion at Horizon FCB

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Dubai-based advertising agency, Horizon FCB has promoted Reham Mufleh to the role of Deputy General Manager. Reham joined Horizon FCB in 2014 as Group Account Director and most recently took on the role of Client Service Director, where she headed the agency’s business unit and was instrumental in launching the Horizon FCB magazine. In her new role, she will work on building smart solutions and growing the agency’s creative product. She will also focus on moving the agency forward by ensuring it delivers on its purpose while being relevant to the marketplace.

“Joining the Horizon group has empowered me to showcase my capabilities and creativity,” says Reham. “With the continuous support of our leadership at Horizon FCB, the Group Managing Director, Mazen Jawad and the Horizon FCB team, I’m keen on taking the agency to new horizons, building smart solutions for our clients, expanding our portfolio further, excelling our creative product and of course driving growth. I’m definitely looking forward to being part of this exciting journey.”

New Senior Account Manager at OutdoorUAE

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Adventure, travel and lifestyle magazine, OutdoorUAE has appointed Mario Jonathan to the role of Senior Account Manager. Mario most recently worked with Khaleej Times as Account Group Manager, where he was responsible for servicing clients and agencies as well as making presentation for pitches and new accounts. In his new role, he will work across client and agency servicing and focus on securing new business for the publication.

PRCA MENA announces award winners

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Winners of the PRCA MENA Awards have been announced following the conclusion of this year’s awards ceremony on February 21, 2018. Held at the Renaissance Hotel Downtown, the awards focused on recognising and celebrating the best of the best PR and communication campaigns, teams and individuals across the Middle East and North Africa.

Winners included Brazen for Best PR Campaign Media Relations and Small Agency of the Year, Seven Media for Large Agency of the Year and Best PR Campaign Digital, Hill+Knowlton Strategies for Best PR Campaign Business to Consumer, Markettiers for Best PR Campaign Results on a Budget and BPG Cohn & Wolfe for Best PR Campaign Influencer Relations. The awards also honoured Lauren Brush, Senior Communications Consultant at Active DMC for Rising Star of the Year and Lucy O’ Brien, General Manager at FleishmanHillard for PR Leader of the Year.

“It is a great pleasure to announce the winners of the PRCA MENA Awards 2018,” says Leanne Foy, General Manager, PRCA MENA. The breadth and depth of the campaigns, teams and individuals that we’ve seen this year demonstrates the strength of communications across the region.”