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ITP Media Group launches B2B beauty brand 

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ITP Media Group has launched new B2B magazine, Middle East Beauty. Middle East Beauty will include a monthly magazine, a website and social media platforms. The new brand will target owners and operators of salons, spas and aesthetic medical service providers while connecting industry figures, artists, stylists, spa managers and product manufacturers. The magazine and website will feature exclusive interviews with beauty players across the region as well as product releases, events, innovations and industry trends. The new launch will also see the appointment of Claudia de Brito to the role of Editor. Claudia most recently worked with Caterer Middle East where she held the role of Editor. In her new role, she will oversee all content for the print and digital platforms.

“We are pleased to announce the launch of Middle East Beauty. Changing social dynamics and growing audience of both men and women with high disposable incomes have transformed the Middle East into the fastest growing beauty market in the world,” says Alex Reeve, Managing Director, ITP Business, ITP Customer. “Led by an experienced and creative team, our new launch will provide its readers with an in-depth analysis of this booming industry. ”

Create Media Group makes new appointments 

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Digital communications agency, Create Media Group has appointed Sandra Khawand to the role of Account Director. With over four years of experience in the region, Sandra most recently worked with brands such as Dubai Tourism, GoPro and Nestlé. In her new role, she will take the lead on the agency’s new accounts, develop strong and innovative social media strategies while ensuring the progress and growth of each account.

Create Media Group will also see the appointment of Diogo Bernado to the role of Account Manager. With a wealth of experience in paid social media management across the Middle East, Diogo is a digital strategist from Lisbon and has worked with brands such as Emirates, Chanel, Swarovski and Hyundai. In his new role, he will be responsible for driving key social media accounts and delivering creative campaigns, focusing mainly on paid media and social media management.

“Both Sandra and Diogo bring a wealth of global account management experience and we’re really looking forward to seeing the impact they’re going to have both on our culture and our new client accounts,” says Tom Otton, Managing Director, Create Media Group.

BELIEVE Branding rebrands globally

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Branding agency, BELIEVE Branding has rebranded as Believe You Me. With offices serving Australia, South East Asia and the Middle East, the rebrand aims to develop and be up-to-date with the changing world while working across a variety of brand-led engagements. The agency will focus on the three core practice areas of brand strategy, creative and production particularly in FMCG Consumer Packaging, Corporate Identity, Digital Experience and Shopper Marketing.

“After several decades of working across the Australian, South East Asian, Indian and Middle Eastern regions, the notion of ‘trust’ is a constant that defines both people and brand from the inside out, just as it is with our new name, Believe You Me,” says Blair Triplett, Managing Partner, Believe You Me. “We wanted a new name that reflects who we are, but equally a name that underpins the brands we build and the close relationships we have with our clients to help drive truly insightful brand strategy and consumer-led brand design.”

TishTash makes new appointment 

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Dubai-based marketing and PR agency, TishTash has appointed Alison Bowers to the role of Marketing and Events Executive. With a wealth of experience working in the UK before moving to the UAE, Alison most recently worked with brands such as H&M and Boohoo. In her new role, she will support the team on all events for the agency, manage consumer databases and CRM, oversee partnerships and support with marketing and promotional activities.

“TishTash is such an incredible brand, with such a good ethos,” says Alison. “That was really important to me when I moved to Dubai, to find those fundamental common values in a company, so I didn’t settle for anything less. As soon as I met Tash and her team, I knew this is where I wanted to be. The best thing is, we all love what we do. I am excited to be a part of such an innovative team.”

Natasha Hatherall-Shawe, TishTash, Founder and Managing Director, continues, “There are some people you meet and straight away you feel like you’ve known them forever and that’s how I feel with Alison. Her can-do attitude, fun-filled personality, passion for events and trying new things made her perfect to support us.”

Custard welcomes new General Manager 

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Dubai-based event management agency, Custard has appointed Michelle Clarke to the role of General Manager. With a wealth of experience as an events professional, Michelle previously worked with leading brands in the MENA region and England for over 15 years. She most recently worked within the agency where she held the role of Client Services Director. In her new role, Michelle will be responsible for the leadership of the business and team, oversee operations and event delivery.

“I’m delighted to have been granted the opportunity to become Custard’s General Manager,” says Michelle. “I’m looking forward to working hard with our amazing team to achieve even higher levels of creativity and event execution, to ensure we are providing our clients with world class events!”

Silx nominated for Marketing Excellence Award 

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UAE-based content marketing agency, Silx has been nominated for the Annual Marketing Excellence Awards Program. Organised by ITSMA and set to take place on November 6, 2018 in Cambridge, Massachusetts, the program honours the marketing programs, campaigns and new initiatives that have demonstrated superior performance in strategy and planning, innovation, execution and business results. Silx has been selected as a finalist in the Driving Business through Thought Leadership category for their program on Virtuzone.

“It is an honour for Silx to be announced as an ITSMA 2018 Marketing Excellence Awards finalist,” says Alex Ionides, Managing Director, Silx. “To be nominated in the ‘Driving Business through Thought Leadership’ category makes it all the more special, as this is the concept that really underlines what we do. As we tell our clients every day, a comprehensive content marketing strategy is about much more than lead generation, it’s about positioning your brand as an authority – a true thought leader. To be recognised for this approach gives all of us at Silx a great feeling.”