Middle East Communication Network (MCN), has announced Chris Skinner as the new Regional Managing Director of UM MENA. A British national with more than 18 years’ industry experience, Skinner has worked in senior level positions at global agencies in some of the world’s most important media markets, including London and Hong Kong. He joins UM MENA after a six-year tenure at IPG’s Mediabrands in Hong Kong, where he led UM and Initiative as Managing Director and led integrated campaigns for The Coca-Cola Group, Boots International, Cathay Pacific, Exxon Mobil, MasterCard, CNN International and Microsoft, among others.
“Chris has an impressive track record of success and his key strengths of developing strategic campaigns, building diversity and additional services – including digital assets – as well as pushing the boundaries of service, content and integration will prove great assets to MCN,” says Ghassan Harfouche, Group CEO of MCN. “The high-level appointment is further proof that the keystone to MCN evolving its product offering is acquiring the best human capital available.”
Paul Katrib, who has been leading UM MENA for the past three years will be moving on to pursue other professional projects. “MCN would like to thank Paul for all his efforts and achievements during his longstanding tenure at the company and offer him their very best wishes for his future,” added Harfouche.