PCCW Media’s Viu from Vuclip has appointed Abe Shady Abdul Naga to the role of Middle East General Manager. With over 17 years of experience in broadcasting, he most recently worked with Middle East Broadcast Corporation (MBC) as Director of Digital Business. In his new role, he will lead a region-specific growth strategy and oversee all of its operations in the region.
“Viu has been on a trajectory of success, and its local approach to the region combined with its remarkable local and global teams is a clear recipe for continued success,” says Abe Shady Abdul Naga. “Increasing demand for digital entertainment from youth proves that the market for such services in the MENA region is promising. It’s an exciting time for the industry as a whole, and I am particularly excited about the days ahead.”
Salman Hussain, Chief Revenue Officer, Vuclip, continues, “Abe’s leadership and digital media industry expertise is a strong match for Vuclip. This is a very exciting time for Viu with our rapid expansion to various markets and millions of raving fans. In this region we are just getting started and our first set of Arabic Viu Original shows such as Hob El Tayebin and Wahid:Wahid saw an overwhelmingly positive response from both consumers, as well as the industry ecosystem and partners. With Abe’s leadership, we look forward to bringing a compelling wave of on demand entertainment to the region, and Viu’s rapid expansion across the Middle East.”