Winners of the fourth edition of the MENA Digital Awards (MDA) 2017 were announced last night following the end of the sixth Digital Media Forum (DMF). Held at the Westin Hotel, the MDA ceremony was themed ‘Digital transformation – own it’ with an aim to recognise the most outstanding digital talents, efforts and innovations across the region. The ceremony saw IMPACT BBDO Dubai win the Agency of the Year and BBDO Worldwide named Network of the Year, while other wins also included Starcom Dubai for Best Integrated Digital Campaign, RBBi for Best Performance Campaign and Socialize for Best Facebook App and Best Digital by Sector.
“MDA was launched to recognise and celebrate those responsible for creating digital marketing campaigns that have a real impact and have driven our sector to new heights,” says Najla Semaan Mazboudi, CEO, SpotOn Media Services and Events and Founder, DMF and MDA. “MDA’s programme evolves every year to reflect its growing scope and influence and it is now rightly considered as the benchmark ceremony for the top digital marketing talent in the region.”