Global communications agency, M&C Saatchi has been appointed to represent Tourism Australia. Founded in 2004, Tourism Australia is a government agency that aims to promote Australia to the world as a destination for business and leisure travel. M&C Saatchi will lead the creative output for Tourism Australia globally with China, the UK and South East Asia.
Global communications agency, M&C Saatchi PR has rebranded as M&C Saatchi Public Relations. Launched eight years ago, the agency rebrand aims to refresh the brand to clearly define the agency’s vision, proposition and purpose. The agency will focus on introducing targeting and measuring methodology alongside existing innovations including the Global Influencer Squad.
“In a confused and converging communications industry, we wanted to provide clarity and simplicity on who we are and what we do,” says Molly Aldridge, Global CEO, M&C Saatchi Public Relations. “We are passionately embracing our public relations heritage and how we apply the principles of our discipline in the modern age to clearly define our expertise across social, editorial and experiential for both our people and our clients. That’s why we’ve changed our name to M&C Saatchi Public Relations – a small but important differentiation.”
Global communications agency, M&C Saatchi PR has appointed Melinda Mesiano to the role of Account Manager. With a wealth of experience working across corporate and consumer segments, Melinda has handled clients such as Emaar, Hilton Hotels, OSN and Jumeirah Golf Estates, where she specialised in content creation and media relations. In her new role, Melinda will oversee a range of client accounts with an emphasis on driving and facilitating new businesses.
“The team has recently hit its one-year milestone in the UAE, so it’s a really exciting time to join,” says Melinda. “I can’t wait to see where we can take M&C Saatchi PR in the UAE.”
Amy Brill, M&C Saatchi PR, Head of PR, UAE, continues, “Melinda is the perfect addition to the team – strategic, creative and fearless – we are delighted to have her on board.”