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The Indian Trumpet welcomes Sabin Muzaffar

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Sabin Muzaffar has joined The Indian Trumpet as Bollywood Columnist. In her new role, Sabin will be writing in-depth entertainment columns on the art of Bollywood movie-making, tracing from its routes to global success. Prior to joining The Indian Trumpet she worked as a freelance contributor for ITP Publishing and ,more recently, as an Executive Editor at Ananke

“I am pleased to be a part of The Indian Trumpet team and look forward to a long and fruitful collaboration,” says Sabin. “I am positive this will be a lovely journey, exploring the various dimensions of Indian cinema, culture and more.”

New joiners at Motivate Publishing

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Changes have been been made to the Motivate team in the form of two new joiners. Shruti Srivastava has rejoined the company as Senior Sales Manager to Open Skies magazine. Shruti worked with the Open Skies team until three years ago, when she left to join digital company Onurfingers as Marketing Manager. Most recently she was Senior Sales Manager at ITP Publishing before rejoining Motivate.

Jessica Lane has joined Motivate as Deputy Sales Manager assigned to Good magazine. Jessica has 11 years of work experience in the UK, nine of which are in advertising sales.

Changes to the Gulf News Publishing team

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There have been a number of changes to the Gulf News Publishing team in fashion and beauty. Lindsay Judge will be Acting Fashion Director and Natascha Hawke will be Acting Fashion Editor while Danielle Elmes-Hughes is on maternity leave until September. Lindsay was previously in the role of Group Fashion Editor working across a number of Gulf News magazines, including Aquarius, alpha, Friday and Watch Time. Prior to this, Lindsay was the Fashion and Beauty Editor for Ahlan! at ITP Publishing Group. Natascha was previously a freelance writer and stylist in the UK. Prior to that, she was the Editor of Velvet magazine in the UAE. Both will be covering their roles across all Gulf News Publishing publications, including Friday, Aquarius and alpha.

Amrita Divecha has also joined in the position of Fashion Assistant. Before joining Gulf News Publishing, she was Office Manager at Namshi.com where she was involved in the complete set up of Namshi offices and warehouses.

Effie Global Ranking Index 2015 announced

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Effie Worldwide has announced its 2015 index ranking, with five top global entities in the MENA region being recognised and awarded under the scheme. The index, now in its fifth year, identifies and ranks outstanding agencies, marketers and brands through a rigorous evaluation of their case studies and work, with a core objective to recognise and reward ideas that have had the most impact across the globe, irrespective of campaign size.

The Effie Effectiveness Index 2015 is compiled from 3,146 finalists and winning entries from worldwide Effie Award competitions from January 1 to December 31, 2014. Organisations that have been awarded this year in the MENA region include Unilever, for Most Effective Marketer, Coca-Cola, for Most Effective Brand, IPG, for Most Effective Holding Group, McCann Worldgroup for Most Effective Agency Network and FP7, for Most Effective Individual Agency.

“The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in Marketing,” says Neal Davies, President and CEO, Effie Worldwide. “By having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe.”

Mindshare prepares for media summit in KSA

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Global media agency network Mindshare, part of WPP, is gearing up for “Staying Agile” – a dynamic media summit that will be held on May 4, 2015 in Riyadh, KSA.

The summit will welcome global representatives from fields of film, sports, technology, communications and more, to discuss incorporating agility into existing operating frameworks and other critical issues in a fun and engaging manner. Panels will be led by industry leaders known for their agile approach in their respective businesses including; Daniel Sieber, award-winning reporter and author of The Digital Diet, Jordan Casey, 15-year-old entrepreneur and self-taught programmer, and Karim Rashid, industrial designer and interior architect.

“Mindshare is always commited to bringing the most dynamic and creative events in the industry, and “Staying Agile” is no exception,” says Samir Ayoub, CEO, Mindshare MENA.

Edelman to acquire DABO & CO

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Communications marketing firm Edelman today announced it plans to acquire independent communications agency DABO & CO. The combination of Edelman’s United Arab Emirates operations with those of DABO & CO will encompass 150 employees with a broad range of expertise from corporate to marketing to digital. The agency will offer creative, planning, research and event management capabilities across the region.

Edelman UAE opened its first office in Abu Dhabi in 2008; it now has an award-winning team of 85 consultants across Abu Dhabi and Dubai, working for UAE-based organisations as well as numerous multinational companies.

DABO & CO has grown over the past ten years to become a creative communications and experiential marketing business; it now has a team of over 60 staff and represents many world-renowned brands.

“Globally Edelman looks to invest in firms that are committed to reshaping the focus of the communications marketing industry, and DABO & CO demonstrates this vision through its highly-creative, client-centric approach,” says Matthew Harrington, Global Chief Operating Officer, Edelman. “As the industry develops in the Middle East, this partnership will position us to create engaging and innovative communications programs that support our clients’ needs.”

“We are excited to partner with Edelman as we believe this acquisition will unite two of the leading players in the market to create a regional powerhouse,” adds Camilla d’Abo, Managing Partner, DABO & CO. “Not only will our clients benefit greatly from this, it also constitutes a compelling proposition to brands seeking a new integrated approach in the region.”

Mindshare Dubai ranked #1 MENA Media Agency

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Mindshare Dubai, part of WPP, has been ranked number one media agency in MENA by the Effie Effectiveness Index 2015, an annual ranking of the marketing and communications industries’ most effective agencies, advertisers, and brands.

This is the third year in a row that Mindshare Dubai has been selected as the number one media agency in MENA. It scored 66 points on the index, also making it the most effective office in the Mindshare global network. In order to be ranked, Mindshare Dubai’s campaign effectiveness was thoroughly evaluated by a panel of respected industry professionals using data provided by Effie’s global partners to distribute points amongst outstanding agencies.

“Our passion for innovation in our marketing campaigns is at the core of what drives us, but ensuring that our creative campaigns produce outstanding results is critical,” says Samir Ayoub, CEO, Mindshare MENA. “It’s not enough to introduce new ideas – they have to exceed the project’s objectives and produce quantifiably successful outcomes that give our clients the competitive edge.”

Masala! welcomes new Editor-in-Chief

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Sonya Rehman has joined Masala! magazine as Editor-in-Chief, heading the weekly publication in print and online. For over 12 years, Sonya has been writing on Pakistani art and culture for a host of publications and newspapers, as well as international websites and magazines such as The Diplomat Magazine, The Wall Street Journal – Scene Asia and Al Jazeera.

Sonya is a Fullbright scholar and has an MS in Print Journalism from Columbia University’s Graduate School of Journalism in New York.

Flip Flop Media launches Future Cities ME

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Flip Flop Media, has announced the launch of Future Cities Middle East (ME) today. The magazine is an incisive yet all-inclusive look at issues relevant to designing, building, sustaining and living in the cities of tomorrow.

Future Cities ME will cover developments and issues on a number of subjects ranging from green construction, infrastructure, urban transport, sustainability and technology, to lifestyle, healthcare, education and eco-awareness. Future Cities me brings news, features, interviews and opinions to its readers in an urbane, interesting and unique format. The magazine will be published with a circulation of 27, 500 copies in print monthly for a retail price of AED50.

“Future Cities ME fulfils the present day need for a unique platform that fosters public-private partnerships in building successful and sustainable cities of the future,” says Liam Williams, Publisher and CEO, Flip Flop Media. “It discusses the entire range of issues that will affect the way we live and do business in the cities of our collective future.”