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PRCA MENA announces award winners

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PRCA MENA has announced the winners of its inaugural awards ceremony that took place on February 08, 2017. Hosted at the H Hotel Dubai, the awards ceremony honoured and recognised individuals, teams and campaigns from the PR and communications industry across the Middle East and North Africa.

Winners included Q Communications for Best B2C Campaign, Weber Shandwick for Best B2B Campaign, Volkswagen for Best Influencer Relations, Instinctif Partners for Best Crisis Campaign, Dubai Multi Commodities Center for Best Integrated Campaign, MCS Action for Best Media Relations Campaign, Brazen for Regional Campaign of the Year, Golin MENA for Results on a Budget, Matrix Public Relations for Small Consultancy of the Year and Seven Media for Large Consultancy of the Year. Bassem Ayache, Associate Manager at Golin MENA won the Rising Star of the Year award and Ziad Hasbani, Chief Executive Officer at Weber Shandwick was honoured as PR Leader of the Year.

“It is a great pleasure to announce the winners of the inaugural PRCA MENA Awards,” says Leanne Foy, General Manager, PRCA MENA. “The breadth and depth of entered campaigns, teams and individuals, demonstrates the strength with which PRCA MENA is growing.”

Naomi Chadderton joins Dubai agency

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Dubai-based PR agency, MCS Action, part of Action Global Communications has appointed Naomi Chadderton to the role of Editorial Manager. With eight years of editorial experience, Naomi most recently worked on Ahlan! magazine as Fashion and Beauty Editor and has extensive experience in the region, having also worked as Editor for The Dubai Mall Magazine, Fashion Editor for Conceirge magazine and Junior Fashion & Beauty Editor at Grazia Middle East. In her new role, she will work across content creation for the agency’s consumer and lifestyle clients.

“Having worked in journalism for the last eight years, I’m very much looking forward to expanding my horizons by joining Action Global,” says Naomi. “The team has always been such a pleasure to work with from a PR perspective and the company is also currently thriving in terms of client wins and company growth, so I’m excited to see what the year ahead has in store.”

Shortlist for Young PR Lions MENA announced

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PRCA MENA has released the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the Middle East and North Africa. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition on June 19, 2016. The shortlisted teams of two PR agency professionals aged 30 or under are from; Memac Ogilvy, MCS Action, Edelman, Grayling META, Golin MENA, H&K Strategies, Memac Ogilvy and Weber Shandwick.

On May 17, the shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign at Motivate, located in Media One, Dubai and the winning MENA team will be announced on May 19.