MCS Action, part of Action Global Communications has been appointed as the PR agency for STARZ PLAY, VOD Dubai International Jewellery Show 2017, Cyprus Tourism Organisation and InfoWatch Group. STARZ PLAY is an entertainment brand that offers video on-demand services to its subscribers across the region. VOD Dubai International Jewellery Show 2017 is a luxury show that will run from November 15 – 18 and incorporate Vicenzaoro Dubai and Dubai International Jewellery Week. Cyprus Tourism Organisation focuses on highlighting the heritage and culture of Cyprus as a Mediterranean island. InfoWatch Group is a global expert in information security software products and solutions. MCS Action will handle all PR and communications activities for the brands as well as deliver their planning and development across the GCC.
“This quartet of client and project wins across sectors as diverse as luxury goods, tourism, entertainment and cyber security highlights the agency’s experience and capacity to work in numerous industry verticals,” says Euan Megson, Managing Director, MCS Action. “Crucially, these wins also reflect my talented team’s capacity to co-ordinate strategic campaigns in various regional territories from our MENA hub in Dubai.”