Dubai Lynx 2018 Jury Presidents announced

Dubai Lynx 2018 jury presidents announced Dubai Lynx International Festival of Creativity has invited ten high-profile international jury presidents to lead the juries at the Dubai Lynx Awards 2018. Set to take place from March 11-14, 2018 at the Madinat Jumeirah Arena, the award aims to honour creative excellence and communications across 18 categories including PR, film craft, media and the newly launched healthcare award. Leading the panel of jurors will be John Mescall, Global Executive Creative Director and President Global Creative Council at McCann Worldgroup – Global, Nadja Bellan-White, EVP and Global Brand Management at Ogilvy & Mather, EMEA, and Sue Daun, Executive Creative Director at Interbrand, UK.

“Our juries are at the heart of the Festival, reviewing work from across the MENA region and the jury presidents play an extremely important role in guiding the discussions that define and award the most creative campaigns,” says Jose Papa, Managing Director, Cannes Lions. “Over the past number of years we’ve worked tirelessly to include highly talented women as leaders of these juries and I’m honoured to say that this year we have managed a 50 – 50 split of male and female jury presidents.”

In The Hot Seat – Jon Marchant

Team TMN catch up with Jon Marchant, Managing Director at FP7/DXB who talks about his new role and what he thinks of the advertising industry in the Middle East…

Name: Jon Marchant

Age: 41

From: UK

Current Job Title: Managing Director, FP7/DXB

When did you first arrive in Dubai?

November 2017

Where did you work prior?

I previously worked in the UK with Big Communications and most recently with McCann Central, part of McCann Worldgroup before taking up my new role in the UAE.

What were your first impressions of the advertising industry in the Middle East?

I was pleasantly surprised by the number of clients I met who were striving to do brave, original and award-winning work.

Has your opinion changed much?

No, so far my first impressions have held true, which is great.

Tell us about your current role

I’m responsible for the leadership and development of FP7 DXB’s business. I have inherited an extremely talented bunch of people and am looking forward to doing some awesome things in 2018.

What challenges do you face?

Lots! But that’s what gets me out of bed in the morning — continuing to hire the very best talent in the region, working out what to do with all this data we have access to, battling against the tough economical climate and ensuring FP7 remains at the top of the perch when it comes to creative effectiveness. 

What’s the most rewarding part of your job?

The daily pride that comes from leading the most effective agency in MENA and knowing we are doing work that consistently gets results for our illustrious client portfolio.

How would you rather be contacted at work?

I’m not fussy! Call, email or pop in for a coffee.

Is traditional media still relevant for effective branding in the region today? Absolutely there’s still a role. But the challenge remains how to ensure we have the optimum blend of media to achieve our clients’ measurable business goals.

How has consumer behaviour in today’s digital community influenced the advertising industry?

It’s broadened our potential to do great things creatively! With a broader palette of digital platforms available and the ability more than ever to show genuine effectiveness for our efforts, — it’s an exciting time to be in this industry.

Have cultural differences in the region created limitations or an edge to digital content marketing?

I wouldn’t look at it as differences, but as diversity. There is possibly no other region as diverse and exhaustingly astonishing as the MENA region! And that diversity is challenging but ultimately, very rewarding as it fuels unexpected and untapped creativity as well as content. The latest fame-generating Coca-Cola work from Egypt (for FP7 Cairo’s Line-Up Song), is a perfect example of how diversity and tapping into local insights and nuances can lead to disruptive content marketing.

How has social media in the region evolved over the years to become an integrated part of the advertising and marketing industry?

MENA is one of the fastest growing and highest consuming regions in the world when it comes to social media. Creative expressions, freedom and the shared experiences have all fuelled this growth, along with of course the proliferation and penetration of smartphones. It’s no longer just a deliverable list in a brief, it is the hero content and the time now is to not just create content for social, but content that is social at heart.

If you could change something about the advertising industry in the UAE, what would it be?

For agencies, a renewed focus on creating work that matters and solves brands’ commercial problems, which is why we exist.

For clients and marketers, experiment and go for nervous. Keep a good ten percent of marketing and creative budgets aside for the unknowns – things brands don’t know about and things we as agencies don’t know about! That’s where some magical and transformational work will happen.

For all, stay more in touch with the constantly evolving world and create more work that’s data-driven, agile and relevant to everyday people.

How would you describe yourself at work?

Pragmatic, grounded results-orientated, brave. Honest and fair with colleagues. Passionate and professional with clients.

What inspires you?

Brave and bold clients. Clients that treat you as a genuine business partner and share their media data, consumer data and research with you, so we can deliver insight-led game-changing campaigns.

What’s the most exciting thing that has happened to you in your career?

In the UK, I helped to grow McCann Central into the largest agency outside London and the largest McCann operation in Europe. We achieved 60% growth in three years. That was pretty special.

What’s your most overused saying?

If you want to go fast go alone, if you want to go far go together (used to emphasise the importance of collaboration and teamwork!)

Five things you can’t live without?

Family time, holidays, long runs, Apple Music and Google Maps!

If you weren’t in your current role, what would you be doing?

Global Talent Scout for Manchester United!

What is your favourite form of media?

Ambient. McCann proved with Fearless Girl that if you get it absolutely right, even with a very low investment, the results can be spectacular!

What advice would you offer to someone looking to start a career in the advertising and marketing industry in the UAE?

Be enthusiastic. It’s not the easiest industry in the world. Work is dynamic, ever-changing and challenging, every day.

Be curious. We thrive on being aware of trends and on setting trends. So, it’s imperative to be open to the culture and the people we are living with as well as the communities we are operating in – spending time out in the real world, while in a job, helps wonders in being in touch with a constantly evolving world.

Be courageous. Firstly, strive to create brave ideas that will move people. Next, great ideas struggle for their survival every day. When you have a great idea, it is crucial to make sure there’s a logical case (that impacts both the brands and business) then go and sell it, until it is sold!

Effie Global Ranking Index 2015 announced

Effie Worldwide has announced its 2015 index ranking, with five top global entities in the MENA region being recognised and awarded under the scheme. The index, now in its fifth year, identifies and ranks outstanding agencies, marketers and brands through a rigorous evaluation of their case studies and work, with a core objective to recognise and reward ideas that have had the most impact across the globe, irrespective of campaign size.

The Effie Effectiveness Index 2015 is compiled from 3,146 finalists and winning entries from worldwide Effie Award competitions from January 1 to December 31, 2014. Organisations that have been awarded this year in the MENA region include Unilever, for Most Effective Marketer, Coca-Cola, for Most Effective Brand, IPG, for Most Effective Holding Group, McCann Worldgroup for Most Effective Agency Network and FP7, for Most Effective Individual Agency.

“The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in Marketing,” says Neal Davies, President and CEO, Effie Worldwide. “By having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe.”

McCann strengthens global creative leadership

McCann Worldgroup has announced it has hired Rob Reilly as Global Creative Chairman, and promoted Linus Karlsson to Creative Chairman of Commonwealth, the McCann Worldgroup agency dedicated to the global Chevrolet account. Also, Andreas Dahlqvist has been named Chief Creative Officer of Commonwealth and President of the McCann Creative Leadership Council. Karlsson and Dahlqvist respectively had been Chief Creative Officer and Deputy Chief Creative Officer, Global Brands, McCann Erickson.

In addition to his Commonwealth responsibilities, Karlsson will also be forming a new venture to be unveiled in the spring of 2014.

Reilly joins McCann Worldgroup from Crispin Porter + Bogusky, where he served as Partner/Worldwide Chief Creative Officer. In his new role, Reilly will be responsible for creative oversight of the McCann brand globally as well as developing multiplatform approaches by leveraging McCann Worldgroup’s broad capabilities and communications resources to help clients meet their creative challenges with precision and impact.

As President of the McCann Creative Leadership Council, Dahlqvist, in conjunction with Reilly, will be responsible for inspiring creative excellence throughout the network.

McCann Worldgroup announces new President

Luca Lindner has been named President of McCann Worldgroup, wherein he will be engaged in delivering integrated marketing solutions across the organisation’s International agencies to serve the network’s clients.

Lindner first joined McCann in August 2004 as CEO of McCann Mexico and Deputy Regional Director of Latin America/Caribbean, shortly before rising to the post of Regional Director the following year. He was named President of the Americas, Middle East and Africa for McCann Worldgroup in late 2012, thereafter establishing himself as one of the most respected global leaders while overseeing multinational clients in the Middle East, Africa Latin America, North America and Europe.

“Luca is a true globalist and has established himself as one of the industry’s most experienced multi-platform and global marketing leaders,” says Harris Diamond, Chairman and CEO of McCann Worldgroup “He has been a key architect behind the success of McCann.”


International recognition for McCann Worldgroup

McCann Worldgroup was recognised in Advertising Age & Creativity magazine’s Annual Awards Report as the third most “Creatively Awarded Network,” with McCann Melbourne ranked as the most “Creatively Awarded Agency.”

This recognition comes in a year in which McCann’s creative awards performance netted it honours as “Agency of the Year” in New York and as “Network of the Year” in both Eastern Europe and Asia Pacific, along with other major creative awards recognition globally. The Advertising Age & Creativity magazine report also recognised McCann Melbourne’s “Dumb Ways to Die” campaign for Metro Trains Australia as the “Most Awarded Campaign” of the year and its creative leaders John Mescall and Pat Baron as the two highest-ranked creative directors in the entire global advertising industry.

“This is a terrific achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne office,” said Harris Diamond, Chairman and CEO of McCann Worldgroup. “The recognition across categories from digital to integrated, film to design, is a testament to the great work all of our staff has been doing around the world. This is work that not only continues to win the admiration of our peers, but also drives our clients’ businesses forward.”

Along with this record of creative recognition, McCann this year added several new global and regional clients, including the consolidation of the Chevrolet business globally, the addition of Zurich Insurance and SABIC to the network’s global roster, and new U.S. clients including the U.S. Postal Service, Lockheed Martin and Jose Cuervo.