L’Oréal – The Media Network

Create Media Group welcomes new Head of Social Media

July 2, 2018/in Movers & Shakers /by Suad Ashimi

Digital communications agency, Create Media Group has appointed Mohamed El Daly to the role of Head of Social Media. With a wealth of experience, Mohamed has worked with brands such as L’Oreal, Dubai Tourism, Microsoft, Google and Coca-Cola where he devised social strategies, oversaw content creation and developed digital campaigns. In his new role, he will be responsible for the social media department of the agency and focus on the development of fresh and innovative solutions.

“I’m thrilled to be joining such a vibrant team full of talent and energy,” says Mohamed. “I look forward to working closely with Create Media’s teams to ensure that we keep innovating, creating, and delivering the best class of social media services.”

Tom Otton, Managing Director, Create Media Group continues, “We’re very happy to welcome Mohamed to the team, his experience is unparalleled & he’s going to add a real strategic focus to all that we do as we grow the business.”

FP7/BEY to handle cosmetics company

February 25, 2018/in Account win, Featured /by Suad Ashimi

Full-service advertising agency, FP7/BEY has been appointed to represent cosmetics company, L’Oréal across the Levant region. FP7/BEY will be responsible for the social media and digital scope for L’Oréal brands including L’Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl’s. The agency will also provide creative innovation through an integrated approach for all their flagship brand campaigns in Lebanon, Jordan and Iraq.

“As a global network, we’re equipped with the framework, knowledge and talent to handle social media,” says Nassif Abou Aloula, Business Director and Head of Digital, FP7/BEY. “Whilst it is conventional for businesses to approach social as a silo discipline and give it the leftovers of their marketing investment, we’re very happy and excited to be able to work with clients such as L’Oréal who understand today’s ecosystem and have integrated social into everything they do.”

RBBi to launch Digitalks

November 28, 2017/in Events, Featured /by Suad Ashimi

Digital marketing agency, Red Blue Blur Ideas (RBBi) is set to launch a new digital-focused conference series, Digitalks on January 24, 2018 at the Novotel Hotel, World Trade Centre, Dubai. Digitalks aims to address MENA’s online market, while focusing on e-commerce and the challenges it faces in the region. The conference will also include presentations by Sofiane Haddadi, Head of Media at L’OREAL, Abdelaziz Mohammed, Regional Head Digital Marketing at SOUQ.COM and Amol Kadam, Co-Founder at RBBi, to deliver new perspectives of the digital industry as well as on e-commerce in MENA and the different ways to increase investments around the Middle East.

“The cutting-edge conference covers a wide range of topics that influence business decisions and will demonstrate the best in corporate digital strategies and tactics,” says Naguib Toihiri, Organiser and SEO Department Lead, RBBi. “With the e-commerce market estimated to be worth up to $10bn by next year, the topics are set to revolve around new innovative ways of thinking and formulating cutting edge digital strategies.”

Assaad Kassis takes on new role at UM MENA

November 5, 2017/in Featured, Movers & Shakers /by Suad Ashimi

UM MENA has appointed Assaad Kassis to the role of General Manager of its Saudi Arabia office. Having joined UM MENA’s Dubai office in 2010, Assaad most recently held the role of Regional Business Director, where he managed brands such as L’Oreal, Hershey’s and The Coca-Cola Company. In his new role, he will focus on growing the local business of UM MENA by augmenting the implementation of their product services for existing client business and simultaneously focusing on new acquisition. He will also work on ensuring UM’s regional client teams have heightened on-ground presence and are consistently plugged in with the local Saudi Arabian market.

“I can’t think of a better candidate than Assaad to lead our Saudi Arabia office at a time where our focus will be to continue strengthening our product line for local partners and expand our operations,” says Joe Nicolas, Regional Managing Director, UM MENA. “This is also an extremely exciting change for our Saudi Arabia office as Assaad has proven to be highly pragmatic and an organisational visionary and he will definitely be taking that with him in his new role.”

House of Comms makes new appointment

October 3, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has appointed Hossam Sultan to the role of Senior Social Media Manager. With over six years of dedicated social media experience, Hossam previously worked with more than 35 regional and global clients, including GoPro, Microsoft, Coca-Cola, L’Oreal, Dubai Tourism and Nakheel. In his new role, he will be will be responsible for developing creative solutions for the agency’s client social media platforms and producing data-driven insights.

“It’s impressive to witness the rapid growth of House of Comms and its capacity to compete with global giants that have been in the industry for years,” says Hossam. “It is a true testament to the hard work, passion and creativity of the team here. I’m really looking forward to this exciting new chapter in my career and growing within the agency!”

UM MENA to retain L’Oréal account

September 10, 2014/0 Comments/in Account win /by Team TMN

Following a competitive pitch process, UM MENA has won the contract to retain the media planning and buying account for L’Oréal in the Middle East and North Africa region. Effective immediately, UM MENA will handle integrated strategic media duties for the global cosmetic company’s 27 brands, with the account spread across four key categories in the Middle East – Consumer, L’Oréal Luxe, Active Cosmetics and Professional Care products.

“After an extensive review process, we are delighted to continue working with UM as our media agency,” says Thierry Houssin, Managing Director, L’Oréal Middle East. “Throughout the whole process we were impressed by UM’s strategic thinking, regional approach, their utilisation of consumer insights and data, as well as the strength and passion of the team.”

Chris Skinner, Regional Managing Director of UM MENA adds, “We are very proud to continue our longstanding association with L’Oréal in the region. This was a real challenge to UM MENA’s network strength, so ideation and team spirit helped in our success. We are delighted to continue to deliver pioneering work for all of L’Oréal’s brands across the MENA region.”

Posts